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Pay-per-lead lead generation, Canada and the US

Pay only for leads that match the profile you signed off on.

Bring relevant customer inquiries to a team ready to follow up. Define your market and what makes a lead useful before the campaign begins.

Pick your industry Book a fit call
Bright bathroom with a vanity and shower
Bathroom remodelling
A residential air conditioner
Heat pumps and HVAC
A tradesperson repairing a pipe assembly
Plumbing contractors

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Let’s discuss your market

Tell us who you want to reach and where. We will get in touch about the next step.

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Is pay-per-lead the right model for your team?

An accepted inquiry, not a contact database. Indicative pricing from USD $15 to $500+ per accepted lead.

Your team can follow up on new inquiries quickly, qualify them against your own criteria and convert the ones that fit. You have a defined target market and know who you do not want to hear from.

What you are responsible for

  • Respond to delivered leads within the response window agreed before launch
  • Qualify each lead using your own sales process
  • Provide timely evidence when disputing a lead under the agreed rules
  • Maintain the intake system that receives delivered leads

Qualification and acceptance criteria

Before launch, you and Vivin agree the audience, geography, exclusions, evidence requirements and what makes a lead accepted or rejected. For example, a campaign might require that the contact matches a named job title at a company in a specified revenue band, has expressed a relevant need and has provided a working phone number and email. Specific criteria depend on your market.

What the handoff includes

  • Contact details verified against the agreed criteria
  • Source and available qualification evidence
  • Delivery through the agreed delivery workflow

What this model does not promise

  • A guaranteed close rate or revenue outcome
  • Exclusive territory or market reservation
  • A fixed response time from your team (your follow-up speed is your responsibility)
  • Replacement beyond the criteria in the campaign agreement

Review the lead agreement, see a sample lead handoff, run the cost calculator or compare all three models in the decision guide. Download the Lead and appointment quality scorecard.

Choose your industry

Find the buyers and qualification criteria that fit your industry.

Explore your industry, then request a scope and price for your market. New sectors are assessed before a campaign is agreed.

Home services and property

Finance and insurance

Health and wellness

Software and IT

B2B and professional services

Legal services

Automotive and local services

Do not see your industry? Contact us and we will tell you on the call whether we can serve it.

Want a price for your industry?

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How it is billed

What you pay, and what you never pay for.

FeeUSD $15 to $500+ indicative per accepted lead; audience, geography and qualification determine the quote.
Setup feeNone.
VolumeSized to your market on the call. You set the monthly cap.
ReplacementsA lead that fails the agreed qualification or exclusion rules is replaced. The review window and evidence requirements are set in the campaign agreement.
Term and noticeDefined in the signed agreement.
DeliveryDelivered through the agreed handoff with the source and available qualification evidence attached.
Time to first accepted leadTiming is quoted after the audience, geography, qualification and campaign requirements are approved.

Full terms on the lead agreement page, both countries on the compliance page.

Common questions

Questions we get asked.

What is a pay-per-lead company?

A pay-per-lead company charges for each lead that meets an agreed definition instead of a monthly retainer. Vivin sets the audience, qualification, exclusions, evidence and price in writing before launch. Indicative pricing ranges from USD $15 to $500+ per accepted lead.

What is a reasonable cost per lead?

A reasonable cost depends on audience scarcity, geography, decision-maker seniority and qualification depth. Vivin uses an indicative range of USD $15 to $500+ per accepted lead, then quotes the exact unit and monthly cap after reviewing the market.

What counts as an accepted lead?

A lead that passes the qualification, exclusion and evidence rules agreed in writing before launch. An eligible issue is replaced under those written campaign terms.

Are the leads exclusive?

Yes. Each lead Vivin delivers is exclusive to your business. We do not sell that same lead to another client. This does not reserve an exclusive territory or customer profile.

Where do the leads come from?

Campaigns Vivin builds and runs against the profile you approved. Responses are checked against the written qualification and exclusion criteria before an accepted lead is delivered.

How much do lead generation agencies charge otherwise?

Agencies and marketplaces use different pricing models, including retainers, campaign fees and per-lead charges. Compare what each quote includes: qualification, lead exclusivity, delivery volume and replacement terms. Vivin quotes a price per accepted lead against your agreed campaign criteria.

Is there a contract or minimum?

There is no setup fee. Volume, monthly cap, duration and notice are defined in the signed agreement.

Does Vivin work in both Canada and the United States?

Yes. Vivin is based in Ottawa and runs campaigns in both countries, following the applicable commercial-email requirements in Canada and the United States. The compliance page sets out the relevant CASL and CAN-SPAM requirements side by side.

Other ways to buy pipeline

One clear next step

Tell us your industry and who you want to reach. We will quote a price before you commit.

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Vivin Facilitators Ltd., Ottawa, Ontario, Canada. Serving Canada and the United States.