Pay-per-lead for Software development firms in Canada and the US
Pay-per-lead for Software development firms
Reach organizations planning software work that fits your team. We qualify the project stage, scope and technical buyer before arranging a discovery conversation.
Pay-per-lead for software development firms means you pay per accepted lead: an inquiry that passes the qualification and exclusion rules we agree with you in writing before launch. Pricing runs USD $15 to $500 per accepted lead, quoted for your market, with no setup fee. A lead that fails the agreed rules gets a replacement, not a refund.
Eligible issues are replaced under written criteria
Time to first accepted lead
Timing is quoted after the audience, geography, qualification and campaign requirements are approved
No setup fee
Built for
✓ Software development studios, implementation partners and product engineering consultancies selling services to business clients.
✓ A founder, product leader or technology decision-maker considering an external development team for a defined project or capacity need.
✓ Teams ready to follow up on relevant inquiries and record the next steps.
Not for
× Requests for a service or territory outside the campaign scope.
× Buying contact records without an agreed qualification process.
× Campaigns without a receiving team or defined follow-up process.
Pricing
Pricing and what is included.
Indicative planning range. Your quote reflects the audience, territory, qualification and delivery requirements agreed for your campaign.
Fee
USD $15 to $500 indicative per accepted lead; audience, geography and qualification determine the quote; every fee is listed in your written quote before you sign.
Setup fee
None.
Volume
Sized to your market on the call. You set the monthly cap.
Replacements
A lead that fails the agreed qualification or exclusion rules is replaced. The review window and evidence requirements are set in the campaign agreement.
Term and notice
Defined in the signed agreement.
Delivery
Delivered through the agreed handoff with the source and available qualification evidence attached.
Time to first accepted lead
Timing is quoted after the audience, geography, qualification and campaign requirements are approved.
How it works. Timing is quoted after the audience, geography, qualification and campaign requirements are approved.
1
You tell us who you want
Service area, customer type, the work you want and any exclusions. We agree the criteria in writing so every accepted lead can be checked against the same standard.
2
We do the work
Vivin runs the approved campaign and checks each response against the written qualification and exclusion criteria before delivery.
3
You get it with proof
Delivered through the agreed handoff with the source and available qualification evidence attached.
Development opportunities with a product problem and an owner.
A funded rebuild, an integration backlog and a new product discovery need different engagements. Position your firm around the development work it does best, then qualify the buyer’s goal, sponsor and next decision.
Prepare the next conversation.
Bring the relevant sponsor to a requirements conversation. The development firm determines technical feasibility and scope. A founder’s idea without an agreed buying process should not be equated with an approved project.
Campaign management and follow-up.
Vivin selects and manages the acquisition channels for your market. We agree the audience, qualification and delivery scope with you, then review the inquiries and conversations your team receives.
Choose your handoff
Pay-per-lead vs pay-per-appointment.
Factor
Vivin pay-per-lead
Pay-per-appointment
Billing unit
accepted lead
attended appointment
Delivery
Delivered through the agreed handoff with the source and available qualification evidence attached.
Booked through the agreed calendar workflow with the source and available qualification evidence attached.
Quality review
A lead that fails the agreed qualification or exclusion rules is replaced. The review window and evidence requirements are set in the campaign agreement.
Wrong fit, invalid details, duplicates and cancellations are replaced under the campaign agreement. No-shows are not billed. Review and rescheduling rules are agreed before launch.
Best fit
You want relevant inquiries for your team to follow up.
You want the initial conversation arranged for your team.
Questions founders and sales leads at custom software and dev shops ask
Questions we get asked.
Can we focus on integrations instead of new builds?
Yes. Integration buyers have a different problem and often different stakeholders. Give that service a distinct qualification path.
Can you filter out people seeking free development?
The campaign can state the commercial service clearly and explore project sponsorship and buying intent before an opportunity advances.
Does qualification include technical discovery?
Only basic context. Your engineers and delivery team assess feasibility, architecture, effort and the project estimate.
What should a booked meeting accomplish?
Confirm the problem, business sponsor, expected timing and appropriate next step, such as discovery, an assessment or a proposal.
Can pay-per-close fit project work?
Potentially, with proven delivery, adequate margins and a clear definition of the attributed contract. Change orders and later work need separate agreement.
Will high-volume outreach suit every development firm?
No. The reachable market, differentiation and account sensitivity determine the approach. A small strategic market benefits from more specific relationship building.
