Pay-per-lead for msps and it services in Canada and the US

Pay-per-lead for MSPs and IT services

Reach the customers your managed service provider wants to serve. Define the territory, relevant need and qualification criteria before lead acquisition begins.

USD $15 to $500 per accepted lead

Book a fit call See the pricing table

You pay

USD $15 to $500

per accepted lead, September 2026

If it fails a gate

Replacement rules agreed before launch

Eligible issues are replaced under written criteria

Time to first accepted lead

Timing is quoted after the audience, geography, qualification and campaign requirements are approved

No setup fee

Built for

✓ MSP and IT services firms with a defined service region, support model, and managed, co-managed, or project offer.
✓ Providers able to describe the technology, compliance, security, or operational problems they solve for a specific market.
✓ Teams that can document the approved geography, customer segment, authority, need, timing, permission, and exclusions.
✓ Teams prepared to follow accepted leads promptly, maintain outcome records, and provide suppression data.

Not for

× Teams that cannot define their target customer, service area, or valid opportunity criteria.
× Teams unwilling to provide current-customer, open-opportunity, conflict, and do-not-contact exclusions.
× Teams expecting guaranteed revenue, customers, signed contracts, or return on investment.
× Teams seeking a universal fixed price without a market-specific qualification review.

Pricing, September 2026

USD $15 to $500 per accepted lead.

Indicative budget only. The custom quote reflects audience scarcity, geography, exclusivity, qualification depth, and handoff requirements. The low end is not available in every niche.

Fee	USD $15 to $500, indicative per accepted lead; audience, geography and qualification determine the quote.
Setup fee	None.
Volume	Sized to your market on the call. You set the monthly cap.
Replacements	A lead that fails the agreed qualification or exclusion rules is replaced. The review window and evidence requirements are set in the campaign agreement.
Term and notice	Defined in the signed agreement.
Delivery	Delivered through the agreed handoff with the source and available qualification evidence attached.
Time to first accepted lead	Timing is quoted after the audience, geography, qualification and campaign requirements are approved.

Prices reviewed monthly, last update September 2026. Full terms on the lead agreement page. All three offers side by side on the pricing page.

Want a price for your market?

Book a fit call Or contact us for more information

What counts as a billable accepted lead

What we check against the agreed profile.

Gate 1: Fit

The prospect matches the geography, customer type, service category, and exclusions recorded in the agreed profile for msp and it services firms.

Gate 2: Authority

The contact is the owner, president, CFO, operations lead, or IT director, or states during qualification that they choose the IT provider.

Gate 3: Need

The contact states a trigger in their own words, such as an incumbent MSP contract ending, an outage or breach, a cyber-insurance requirement, a compliance audit, a move or expansion, a departed in-house IT person, or a Microsoft 365 or hardware refresh.

Gate 4: Timing and permission

The prospect states a decision or project timeframe that meets the agreed profile and agrees to receive follow-up from the client named in the handoff.

What never counts

The prospect falls outside the agreed geography, customer type, service category, or need.
The prospect is a duplicate, current customer, active opportunity, conflict, or suppressed contact under the agreed rules.
The buyer role, stated need, timing, or working contact details cannot be supported by the qualification record.
The person has opted out, cannot lawfully be delivered, or did not agree to client follow-up.
The request is for employment, vendors, general information, or a service outside the agreed profile.

What you receive

What a delivered accepted lead looks like.

Every accepted lead arrives with these fields and the evidence behind them. Details below are illustrative examples, not client results; the structure is exact.

Record type	Illustrative accepted lead for msp and it services firms, not a client result
Market	Agreed US or Canada territory and customer segment
Buyer	Role and authority recorded against the agreed profile
Need	The contact states a trigger in their own words, such as an incumbent MSP contract ending, an outage or breach, a cyber-insurance requirement, a compliance audit, a move or expansion, a departed in-house IT person, or a Microsoft 365 or hardware refresh.
Timing	Decision or project timing recorded using the agreed qualification question
Evidence	Source request and qualification record attached to the handoff
Quality status	Accepted against written criteria; eligible issues follow the replacement review in the agreement

This is what lands in your CRM.

Book a fit call Or contact us for more information

How it works

How it works. Timing is quoted after the audience, geography, qualification and campaign requirements are approved.

1
You tell us who you want
Region, company size, titles, triggers, and the do-not-contact list. In writing. That document is what every accepted lead is measured against.
2
We do the work
Vivin runs the approved campaign and checks each response against the written qualification and exclusion criteria before delivery.
3
You get it with proof
Delivered through the agreed handoff with the source and available qualification evidence attached.

What a useful lead for msp and it services firms means

A useful lead is not simply a name or a list record. It is a prospect whose market fit, buyer role, stated need, timing, contact permission, and exclusions can be checked against the agreed profile. For this market, the authority test is specific: The contact is the owner, president, CFO, operations lead, or IT director, or states during qualification that they choose the IT provider.

The need is also specific to the work being sold: The contact states a trigger in their own words, such as an incumbent MSP contract ending, an outage or breach, a cyber-insurance requirement, a compliance audit, a move or expansion, a departed in-house IT person, or a Microsoft 365 or hardware refresh.

How pricing and quality review work

The USD $15 to $500+ range is an indicative planning band, not universal inventory. The quote reflects audience scarcity, geography, exclusivity, qualification depth, and handoff requirements. The valid-lead definition, evidence, review window, and replacement triggers are written before launch. Eligible quality issues receive replacements rather than refunds.

How Vivin operates and measures the work

Vivin defines the approved audience and qualification rules with the client, selects suitable acquisition channels, records source and qualification evidence, and hands accepted leads to the client’s team for follow-up. Reporting separates accepted leads from contact attempts, qualifying calls, bookings, attendance, proposals, contracts, collections, and revenue so quality and downstream performance can be reviewed stage by stage.

Compared with how msps and it services usually buy

Vivin per lead vs unqualified contacts and list vendors.

Factor	Vivin pay-per-lead	unqualified contacts and list vendors
Billing unit	An accepted lead that meets the agreed qualification criteria	Often a contact record or inquiry with a different definition
Pricing	Custom quote within an indicative USD $15 to $500+ planning band	Varies by source, exclusivity, qualification, and market
Quality issues	Eligible issues receive replacements, not refunds; rules and review window are written before launch	Replacement and credit policies vary
Channels	Vivin selects the appropriate channels for the approved audience and offer	May provide a single source or require the client to combine providers
Evidence	Qualification and source context accompany the handoff	Available evidence depends on the provider and billing unit

Same vertical, other models: Pay-per-appointment for msps and it services , Pay-per-close for msps and it services .

Ready to talk?

Book a fit call Or contact us for more information

Questions MSP owners and IT services sales leaders ask

Questions we get asked.

How much do leads for msp and it services firms cost?

Indicative budgets range from USD $15 to $500+ per accepted lead. This does not mean every campaign is available at the low end. The quote follows the audience, geography, exclusivity, qualification depth, and handoff requirements.

What makes a lead billable?

A lead is billable when the delivered record meets the fit, authority, need, timing, permission, and exclusion criteria written into the agreement.

What happens when a lead has an eligible quality issue?

Eligible quality issues receive replacements, not refunds. The evidence, review window, and exact replacement triggers are defined in the agreement before launch.

Which acquisition channels are included?

Vivin chooses the appropriate channels for the approved audience and offer. The public price is for the agreed outcome, not a promise to use every channel.

Are all niches available at USD $15 per lead?

No. USD $15 is the bottom of a broad indicative planning band. Scarce audiences, expensive opportunities, deeper qualification, or exclusive delivery can cost more than USD $500.

Where are campaigns available?

Vivin serves approved markets in the United States and Canada. Exact geography and exclusions are confirmed in the quote and agreement.

Does a lead guarantee a sale?

No. Vivin is accountable for the agreed lead definition and evidence. Contact, booking, attendance, proposal, close, collection, and revenue are separate downstream outcomes.

One clear next step

Tell us who you want to reach. We will give you a price for your market before you commit to anything.

A fit discussion. If the numbers do not work for your managed service provider, we will say so on the call.

Book a fit call Email [email protected]

Page updated September 4, 2026. Vivin Facilitators Ltd., Ottawa, Ontario, Canada. Serving Canada and the United States.

Get a lead plan and price for your market

Tell us who you want to reach and where. Our team reviews your inquiry, confirms fit, and prepares a written scope and quote for your market.

✓A review of your audience and market
✓Written scope and pricing once fit is confirmed
✓A contact request, with no newsletter signup

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