Pay-per-lead for Fractional operations services in Canada and the US
Pay-per-lead for Fractional operations services
Reach business leaders who need experienced operational support. We define the company stage, operating problem and executive sponsor before introducing a relevant conversation.
Pay-per-lead for fractional operations services means you pay per accepted lead: an inquiry that passes the qualification and exclusion rules we agree with you in writing before launch. Pricing runs USD $15 to $500 per accepted lead, quoted for your market, with no setup fee. A lead that fails the agreed rules gets a replacement, not a refund.
Eligible issues are replaced under written criteria
Time to first accepted lead
Timing is quoted after the audience, geography, qualification and campaign requirements are approved
No setup fee
Built for
✓ Fractional COOs, operations consultancies and implementation teams selling defined B2B operating services, without regulated financial or legal advice in this campaign scope.
✓ A founder or senior operator considering outside help for a specific operating challenge, team transition or implementation project.
✓ Teams ready to follow up on relevant inquiries and record the next steps.
Not for
× Requests for a service or territory outside the campaign scope.
× Buying contact records without an agreed qualification process.
× Campaigns without a receiving team or defined follow-up process.
Pricing
Pricing and what is included.
Indicative planning range. Your quote reflects the audience, territory, qualification and delivery requirements agreed for your campaign.
Fee
USD $15 to $500 indicative per accepted lead; audience, geography and qualification determine the quote; every fee is listed in your written quote before you sign.
Setup fee
None.
Volume
Sized to your market on the call. You set the monthly cap.
Replacements
A lead that fails the agreed qualification or exclusion rules is replaced. The review window and evidence requirements are set in the campaign agreement.
Term and notice
Defined in the signed agreement.
Delivery
Delivered through the agreed handoff with the source and available qualification evidence attached.
Time to first accepted lead
Timing is quoted after the audience, geography, qualification and campaign requirements are approved.
How it works. Timing is quoted after the audience, geography, qualification and campaign requirements are approved.
1
You tell us who you want
Service area, customer type, the work you want and any exclusions. We agree the criteria in writing so every accepted lead can be checked against the same standard.
2
We do the work
Vivin runs the approved campaign and checks each response against the written qualification and exclusion criteria before delivery.
3
You get it with proof
Delivered through the agreed handoff with the source and available qualification evidence attached.
Founder conversations around the operating problems you solve.
A business needing delivery discipline has a different problem from one preparing for a leadership transition. Position your fractional operations service around a recognizable business situation so founders can see why a conversation would be useful.
Prepare the next conversation.
A useful discovery call begins with the operating problem and the sponsor’s authority. Keep free advice requests, recruitment interest and actual service-buying intent distinct.
Campaign management and follow-up.
Vivin selects and manages the acquisition channels for your market. We agree the audience, qualification and delivery scope with you, then review the inquiries and conversations your team receives.
Choose your handoff
Pay-per-lead vs pay-per-appointment.
Factor
Vivin pay-per-lead
Pay-per-appointment
Billing unit
accepted lead
attended appointment
Delivery
Delivered through the agreed handoff with the source and available qualification evidence attached.
Booked through the agreed calendar workflow with the source and available qualification evidence attached.
Quality review
A lead that fails the agreed qualification or exclusion rules is replaced. The review window and evidence requirements are set in the campaign agreement.
Wrong fit, invalid details, duplicates and cancellations are replaced under the campaign agreement. No-shows are not billed. Review and rescheduling rules are agreed before launch.
Best fit
You want relevant inquiries for your team to follow up.
You want the initial conversation arranged for your team.
Yes. Team size, delivery model and operating complexity can define the profile more usefully than a broad industry label.
How is this different from executive recruitment?
The campaign offers an external operating service. A company hiring a permanent COO should not be treated as buying a fractional engagement unless it expresses that interest.
Can you book founder discovery calls?
Yes, subject to an agreed profile, agenda and available calendar. A conversation should start from a stated business problem.
When might pay-per-close fit?
It may suit a repeatable offer with a clear sponsor, reliable sales process and measurable new contracts. Bespoke engagements need especially clear attribution and scope.
Should the offer include every operational service?
Lead with a specific problem your firm can substantiate it solves. Adjacent services can follow after the buyer recognizes the initial fit.
Can podcasts support the same sales strategy?
Yes. A substantive founder conversation can build relationships and useful content, with the editorial purpose made clear and no assumption that a guest is a sales opportunity.
