Pay-per-lead
USD $15 to $500 per accepted lead
When a lead meets the qualification and exclusion rules written into your campaign agreement.
Cold email agency
Cold email agency for B2B teams that want booked conversations
Vivin runs outbound cold email for B2B companies in Canada and the United States. We build the prospect list from your written ideal-customer profile, verify every address, set up separate sending domains and inboxes, write and test the sequence, and route every positive reply to your team or your calendar.
You pay per accepted lead, per attended appointment, or a success fee on closed contracts plus USD $497 per month for sending infrastructure. Your brand domain is not used for sending, so your everyday email stays separate from the campaign.
How it works
- 1
Ideal customer, in writing
We agree the industries, company sizes, job titles, regions and exclusions with you before anything is sent. Existing customers and open deals go on the exclusion list.
- 2
List building and verification
Contacts are sourced against those criteria and every address is checked before it enters a sequence. Addresses that fail the check are removed.
- 3
Sending domains and inboxes
Campaigns send from dedicated domains and inboxes set up for your program, not from your main company domain. Daily sending limits per inbox are agreed in writing.
- 4
Copy and follow-ups
We write the first email and the follow-ups in plain language, and you approve them before launch. Every message carries the sender identification and unsubscribe details your agreement requires.
- 5
Reply handling and handoff
Replies are read and sorted. Interested prospects are sent to you with the full email thread, or booked straight onto your calendar. Opt-outs are honoured and suppressed across the program.
Pricing
How you pay for cold email agency
Pay-per-appointment
USD $100 to $500 per attended appointment
When the appointment is attended. No-shows are not billed.
Pay-per-close
5% to 20% of attributed contract value plus USD $497 per month
A success fee on contracts attributed to the outreach under the signed attribution terms. The monthly amount covers domains, inboxes and sending infrastructure.
Every fee is listed in your written quote before you sign. Prices confirmed on 26 October 2026. Read the written lead agreement.
A good fit when
- You sell a B2B service or product with a clear buyer title and industry.
- You can take sales calls or reply to interested prospects within a working day.
- You want outbound running without hiring and managing an in-house team.
Not the right fit when
- You need newsletters or promotions sent to your existing subscriber list. That is opted-in email marketing, which Vivin does not run.
- You sell to consumers rather than businesses.
Buyer questions
Cold email agency, answered
What does a cold email agency do?
A cold email agency finds prospects who match your ideal customer, writes outreach to them, sends it from inboxes set up for the campaign and passes interested replies to your sales team. At Vivin that covers list building, verification, sending infrastructure, copy, follow-ups and reply handling.
How much does a cold email agency cost with Vivin?
Three ways to pay. Pay-per-lead is USD $15 to $500 per accepted lead. Pay-per-appointment is USD $100 to $500 per attended appointment. Pay-per-close is 5% to 20% of attributed contract value plus USD $497 per month. Every fee is listed in your written quote before you sign.
Is cold email outreach different from email marketing?
Yes. Email marketing usually means newsletters and promotions to people who subscribed to your list. Cold email is one-to-one outreach to businesses that have not heard from you yet. Vivin runs cold email for B2B prospecting, not newsletters.
Will cold email hurt my company domain?
Vivin sends from separate domains and inboxes set up for your program, so your main company domain is not used to send campaign email. The domains, inboxes and daily limits are written into your agreement.
Is B2B cold email allowed in Canada and the United States?
The rules differ by country, and Canada and the United States set different requirements for commercial email. Vivin builds each campaign to the requirements written into your agreement, and our compliance page quotes the official sources.
Who owns the leads and the replies?
Leads delivered to you are exclusive to you and are never resold. The handoff includes the source and the email thread so your team can pick up the conversation.
Related: Appointment setting services , Outsourced SDR , Cold email rules by country . All services: B2B services.
Next step
Tell us who you want to reach
Bring your ideal customer, your regions and what a good lead means to you. We will tell you on the call whether cold email fits and which billing model suits your sales process.
Contact us
Tell us who you want to reach
Tell us who you want to reach and where. We will get in touch about the next step.
- ✓ A review of your audience and market
- ✓ Written scope and pricing once fit is confirmed
- ✓ Marketing updates only if you choose them
Prefer email? [email protected]
You are asking about Cold email agency. We keep the page you wrote from with your message, so you never have to explain twice.
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