Podcast-led GTM for founder-led B2B
Build your brand and pipeline from the same conversation.
Vivin connects GTM strategy, podcast production, founder content, SEO, social distribution, paid media, conversion paths, CRM structure and measurement in one managed system. You host the conversations. We run the system around them.
One system, end to end
Go-to-market that starts with a real conversation.
Most companies run strategy, content, distribution and sales infrastructure as separate projects and hope they add up. Vivin runs them as one system, sourced from the conversations a founder is already the best person to have. See how the pieces fit on the podcast-led GTM page.
The relationship side
Every conversation is a relationship.
Editorial planning and guest coordination put the people who matter to your market on the record with you. Each recording creates a genuine relationship and original insight that no research deck can produce.
The marketing side
Every episode is a month of authority.
One conversation becomes clips, quote cards, carousels, an SEO transcript page, a newsletter, and a week of social posts. Your reach and your authority, compounding while you sleep.
Strategy
Positioning · Themes · Plan
Conversation
The show, on the record
Content
32+ pieces per month
Distribution
Social · Search · Paid · Email
Measurement
Conversion paths + reporting
One system. Every conversation feeds every channel, and every channel reports back into the same view.
Why a connected system wins
The same founder hours, pointed at a system instead of scattered tasks.
Split the work across tools, freelancers and one-off projects and the joins become your problem. Run it as one system and each part makes the next one stronger.
| DIY marketing | Disconnected freelancers | Single-channel production | A Vivin engine | |
|---|---|---|---|---|
| First impression | ✕Whatever the founder had time for | ✕Four voices, four directions | ✕Polished assets, no strategy | ✓One position, expressed everywhere |
| What you walk away with | ✕An inconsistent trickle | ✕Deliverables you have to join up | –Episodes, no distribution | ✓Relationships and a working content system |
| What it covers | –Whatever fits the week | –One task each | –Production only | ✓Strategy, content, distribution and sales infrastructure |
| Compounds over time | ✕Stops when the week gets busy | ✕Restarts with every handover | –Slowly, if at all | ✓Yes, every episode adds up |
| Your time each month | ✕Hours writing and posting | ✕Coordinating vendors | ✕Managing an agency | ✓About two hours talking |
| Who's accountable | ✕You | –Each for their own task | ✕No one for the whole | ✓One team, end to end |
Run the whole system, or strengthen the gaps
The full stack, in the order it actually works.
Vivin can run the complete system or take on the parts your team does not have covered. Most companies already do one or two of these well.
01 · Strategy
Decide what to say
Positioning, audience, core themes, channel plan and the editorial calendar the rest of the system runs on.
02 · Conversation
Host the conversation
The source of the whole system. A person worth hearing from, on the record, with you as the host.
03 · Content & distribution
Be where the market looks
One conversation becomes a month of presence across search, social, email and paid campaign assets.
04 · Sales infrastructure
Make the interest countable
Landing pages, conversion paths, CRM structure, follow-up workflows and the reporting that shows what the system produced.
Stage 03, up close
One conversation. A month of content.
Here is what a single episode becomes, ready to publish across every channel. These are mockups in a few different brands. Yours come out in your colours, your logo and your voice.
Vertical clips
Captioned shorts for Reels, Shorts, and TikTok.
The best deals I close start as a relationship, never a pitch.
Quote graphics
Scroll-stopping cards for LinkedIn and Instagram.
3 lessons from this week's guest you can use today.
LinkedIn carousels
Document posts that earn the swipe.
Ranks on Google
The 2026 guide to your topic, from people who actually do it.
yourbrand.com/insights
SEO articles
Transcript pages and posts that rank and compound.
The dispatch · weekly
What this week's guest got right about long-term bets
Newsletter
Your list, warmed with every episode.
The best deal I closed last quarter started as a conversation on our show, not a campaign. Here's why that keeps happening...
♥ 142 · 28 comments
Social posts
Native posts written in your voice.
Plus show notes, audiograms, and a full transcript. Every episode, every month.
How it works
Four steps. About two hours of your month.
You own one step. We run the other three, end to end.
We handle it
We plan the season
We agree the positioning, the themes and the guest profile, then coordinate the conversations that fit the plan.
Your part · 30 min
You record the conversation
One link, one camera, 30 minutes. No prep, no editing. You just have a great conversation.
We handle it
We run the content system
The episode becomes 8+ clips, quote cards, carousels, an SEO transcript page, a newsletter and a week of social. Every asset on-brand.
We handle it
We connect it to your pipeline
Conversion paths, CRM structure and reporting so you can see what the system produced instead of guessing.
The whole system, one fee
We plan it. We produce it. You have the conversations.
- →Strategy & guest coordination. Positioning, themes and the editorial plan, plus the scheduling and preparation around each recording.
- →Full production. An upload-ready handoff: editing, captions, show notes.
- →Content, SEO & sales infrastructure. 32+ pieces a month, searchable pages, and the conversion paths and reporting that make the result visible.
Pricing
Choose the monthly cadence that fits your show.
Both standard plans include editorial strategy, guest coordination, production, repurposing and a distribution plan. Custom packages are scoped around additional requirements.
4 episodes
A complete monthly show and content system.
- → 4 guest recordings and produced episodes
- → 32+ upload-ready derivative assets
- → Editorial strategy and guest coordination
- → Episode copy, transcript, and publishing checklist
- → Distribution plan and monthly review
You publish on your own channels.
8 episodes
Double the monthly episode and content cadence.
- → 8 guest recordings and produced episodes
- → 64+ upload-ready derivative assets
- → Editorial strategy and guest coordination
- → Episode copy, transcripts, and publishing checklists
- → Distribution plan and monthly review
Custom
A defined package built around requirements outside the standard monthly plans.
- → Multiple shows or brands
- → Additional markets or languages
- → Custom channels and integrations
- → Scope-based pricing
Prices are monthly in USD. Publishing remains self-managed unless separately included.
Show ready in 48 hours
Your show and launch system are ready within two days.
Once access, scope and approvals are in place, we prepare the show, the editorial plan and the production workflow within 48 hours.
A complete monthly cadence
Choose four or eight episodes per month.
The plan sets the recording, production, and content cadence clearly from the start, with one team accountable for the workflow.
Why Vivin
A managed system, not a software subscription.
Most growth help is either a tool you have to operate or a vendor that ships deliverables and disappears. Vivin runs the system end to end and stays accountable for how the parts connect.
01
One team, one system
Strategy, production, content, distribution and sales infrastructure run by the same people, so nothing falls between vendors.
02
Senior work, end to end
Experienced operators on every part of your account, from strategy to the words in your posts.
03
Built on a working show
We run the same system on our own podcast. We sell nothing we have not run on ourselves first.
04
Accountable for execution
We measure the work in conversations held, assets shipped and search presence built, not downloads or impressions.
We take a limited number of clients at a time so the work stays senior and the recording calendar stays open.
Don't take our word for it
Hear the engine on our own show.
The Connector's Table is the podcast Vivin builds and runs with the same system we would run for you. Listen before you ever book a call.
Founder, Vivin
See the work
Review the show and published episodes before you book.
These are live Vivin properties and published conversations, not projections or testimonials.
Live showThe Connector's Table
The show Vivin runs with the same editorial and production model you would get.
Explore the show →
Published episodeZach Oscar, Viral Nation
A complete episode with a Senior Account Director at one of the world's largest creator agencies.
View the episode →
Published episodeJean Middleton, The Priority Project
A complete episode with the founder who shut down a half-million-dollar business on purpose.
View the episode →Book a strategy call
Let's map your GTM system.
A free 30-minute call to talk through your positioning, content, distribution and sales infrastructure, and what the first month would look like. No pitch deck. Pick a time below.
Prefer email? [email protected]
Not ready to book?
Take the playbook instead.
The B2B Podcast Pipeline Blueprint shows how to choose the right conversations, design an episode that is worth publishing, and plan the content and distribution that follow each recording. No call required.
Free PDF, sent to your inbox.
FAQ
Questions, answered.
Is this just a podcast, or a wider GTM system? +
The podcast is the starting point, not the whole service. Each conversation produces original insight, and that insight becomes episodes, founder content, search visibility, social distribution, paid campaign assets, conversion paths and pipeline reporting. Vivin can run the full system or strengthen the parts you already have.
How soon can we start? +
Once the engagement is scoped and the required access and approvals are in place, we prepare the show and launch system within 48 hours.
Do I need an audience already? +
No. The value isn't downloads, it's the relationships you build with each guest and the content each episode produces. An audience is a bonus that compounds over time.
How much of my time does this take? +
You host four guest conversations at full monthly cadence and review the work that requires approval. Vivin handles the editorial planning, guest coordination, production and upload-ready content package around those conversations.
Whose podcast is it, mine or yours? +
Yours. It is your branded show, your guests and your relationships. Vivin runs the editorial planning, guest coordination and production behind it, then connects the show to the rest of your go-to-market system.
Can I engage you for one part of the system rather than all of it? +
The standard offer is the connected system, because the conversation, production, content and distribution workflows are designed to work together. Where a company already runs part of it well, we scope a narrower engagement to strengthen the parts that are missing. Custom work and managed publishing are scoped separately.
How is this different from hiring a production agency? +
A production vendor delivers episodes. Vivin connects the conversation, the episode, the content package, the distribution plan and the measurement in one managed system, so the handoffs between them do not land back on your team.
Can I cancel? +
There is a three-month minimum because the channel needs a runway to compound. Current renewal and cancellation terms are confirmed in the signed scope of work.