Insights

A B2B podcast strategy is a decision about who the show is for and what it must produce. Here is the pipeline-first framework: guests, conversations, content, follow up.

Gamers do not skip bad ads, they roast them. What Viral Nation's Zach Oscar taught us about creator fit, always-on partnerships, and why nobody pre-orders off a trailer.

The first meetings can come from episode one, the audience takes months, and the compounding starts around the half-year mark. Here is the honest month-by-month timeline.

Done-for-you podcasting means you show up and talk while someone else runs everything around the conversation. Here is what a real version includes, and the version to avoid.

What a B2B podcast really costs, from do-it-yourself to fully done-for-you, and how to tell whether the number in front of you is priced as a hobby or a pipeline channel.

Most podcast agencies sell you production. The few worth hiring sell you pipeline. Here is how to tell them apart before you sign, and the questions that expose the difference.