What you receive
This is what a qualified lead looks like.
These are example record structures, not customer records or case-study results. Your campaign scope defines the required fields, qualification evidence and delivery method.
Pay-per-lead: a B2B accepted lead
| Record identifier | A stable reference for this opportunity |
|---|---|
| Received | When the inquiry was received and delivered, with timezone |
| Customer fit | The relevant business or household details agreed for the campaign |
| Contact | Name and usable contact details |
| Interest | The request or expressed interest that meets the agreed definition |
| Qualification | Notes supporting the required criteria and exclusions |
| Review | Acceptance or replacement review recorded under the campaign agreement |
Pay-per-appointment: a qualified booking
| Booking | Date, time, timezone and meeting instructions |
|---|---|
| Attendee | The person and role relevant to the agreed campaign |
| Fit | Notes showing how the prospect meets the qualification criteria |
| Purpose | What the prospect agreed to discuss |
| Handoff | The receiving team member and relevant preparation notes |
| Billing | A qualifying appointment is billable when booked |
| Attendance | Held, rescheduled, cancelled and no-show outcomes tracked separately |
| Replacement | Eligible quality issues are replaced under the agreed conditions |
Pay-per-close: an attributed closed-won deal
| Opportunity | The prospect and deal identifier in the agreed record system |
|---|---|
| Attribution | Evidence linking the opportunity to Vivin and the agreed attribution rules |
| Sales owner | The person responsible for the commercial sales process |
| Deal status | The recorded sale and supporting contract information |
| Fee base | The contract value and any exclusions defined in the agreement |
| Advertised success fee | 20% of contract value, with payment timing specified in the agreement |
| Infrastructure | A separate required cost, confirmed before commitment |
Pay-per-lead: a home-services quote request
| Service area | The location and requested service match the campaign criteria |
|---|---|
| Project | The repair, replacement or installation being discussed |
| Relevant person | The homeowner, property contact or other agreed decision-maker |
| Request | The expressed need and desired next step |
| Timing | Any timeframe supplied by the prospect |
| Delivery | Usable contact details and the agreed qualification notes |
| Review | Duplicate, invalid or out-of-scope concerns reviewed against written criteria |
A clear handoff
Agree on the handoff your team needs before the campaign begins.
Example structures updated September 2026. Vivin Facilitators Ltd., Ottawa, Ontario, Canada.