Pay-per-lead for Corporate training providers in Canada and the US
Pay-per-lead for Corporate training providers
Reach employers planning training for their teams. We define the learning need, group size and decision-maker before arranging a discovery conversation with your program team.
Pay-per-lead for corporate training providers means you pay per accepted lead: an inquiry that passes the qualification and exclusion rules we agree with you in writing before launch. Pricing runs USD $15 to $500 per accepted lead, quoted for your market, with no setup fee. A lead that fails the agreed rules gets a replacement, not a refund.
Eligible issues are replaced under written criteria
Time to first accepted lead
Timing is quoted after the audience, geography, qualification and campaign requirements are approved
No setup fee
Built for
✓ Corporate training firms and professional development providers selling employer-funded programs, workshops or ongoing learning services.
✓ A business leader, HR owner or learning-and-development decision-maker exploring training for an identified team. Individual course shoppers and job seekers are a separate audience.
✓ Teams ready to follow up on relevant inquiries and record the next steps.
Not for
× Requests for a service or territory outside the campaign scope.
× Buying contact records without an agreed qualification process.
× Campaigns without a receiving team or defined follow-up process.
Pricing
Pricing and what is included.
Indicative planning range. Your quote reflects the audience, territory, qualification and delivery requirements agreed for your campaign.
Fee
USD $15 to $500 indicative per accepted lead; audience, geography and qualification determine the quote; every fee is listed in your written quote before you sign.
Setup fee
None.
Volume
Sized to your market on the call. You set the monthly cap.
Replacements
A lead that fails the agreed qualification or exclusion rules is replaced. The review window and evidence requirements are set in the campaign agreement.
Term and notice
Defined in the signed agreement.
Delivery
Delivered through the agreed handoff with the source and available qualification evidence attached.
Time to first accepted lead
Timing is quoted after the audience, geography, qualification and campaign requirements are approved.
The employer, team size and training category fit your delivery capability.
Gate 2: Sponsor or selector
The contact sponsors the learning need or participates in vendor selection.
Gate 3: Audience and problem
The prospect can describe the audience and the business problem the training should address.
Gate 4: Timing and purchasing
Timing, delivery format and purchasing process are understood before advancing the opportunity.
What never counts
Requests outside the agreed service, customer profile or territory.
Invalid contact details and duplicates under the campaign agreement.
Existing clients, active opportunities and suppressed contacts excluded by your campaign rules.
Requests without the required permission for delivery and follow-up.
What you receive
What a delivered accepted lead looks like.
Agree the handoff with your team before launch. These industry-specific details help your team prepare the next conversation.
Industry
Corporate training providers
Requested conversation
A business leader, HR owner or learning-and-development decision-maker exploring training for an identified team. Individual course shoppers and job seekers are a separate audience.
Handoff detail 1
Organization, sponsor role and the team or cohort under discussion.
Handoff detail 2
Stated learning need, desired format and planned program timing.
Handoff detail 3
Source conversation and known procurement or stakeholder requirements.
Handoff detail 4
Sales owner, next meeting and separate proposal, contracted and delivered-program stages.
How it works. Timing is quoted after the audience, geography, qualification and campaign requirements are approved.
1
You tell us who you want
Service area, customer type, the work you want and any exclusions. We agree the criteria in writing so every accepted lead can be checked against the same standard.
2
We do the work
Vivin runs the approved campaign and checks each response against the written qualification and exclusion criteria before delivery.
3
You get it with proof
Delivered through the agreed handoff with the source and available qualification evidence attached.
Training opportunities tied to a team’s actual priorities.
Sell the training program that solves a defined organizational need. A new-manager cohort, sales enablement project and company-wide skills initiative need different buyers, evidence and buying timelines.
Prepare the next conversation.
Bring a relevant sponsor into discovery and use the meeting to clarify learning needs and procurement. A request for a free speaker or a course catalogue is not automatically a commercial training opportunity.
Campaign management and follow-up.
Vivin selects and manages the acquisition channels for your market. We agree the audience, qualification and delivery scope with you, then review the inquiries and conversations your team receives.
Choose your handoff
Pay-per-lead vs pay-per-appointment.
Factor
Vivin pay-per-lead
Pay-per-appointment
Billing unit
accepted lead
attended appointment
Delivery
Delivered through the agreed handoff with the source and available qualification evidence attached.
Booked through the agreed calendar workflow with the source and available qualification evidence attached.
Quality review
A lead that fails the agreed qualification or exclusion rules is replaced. The review window and evidence requirements are set in the campaign agreement.
Wrong fit, invalid details, duplicates and cancellations are replaced under the campaign agreement. No-shows are not billed. Review and rescheduling rules are agreed before launch.
Best fit
You want relevant inquiries for your team to follow up.
You want the initial conversation arranged for your team.
Questions Corporate training providers businesses ask
Questions we get asked.
Can we target HR and learning teams?
Yes. The right role depends on the program; sales training may need a revenue leader while company-wide development may involve HR and procurement.
Can we exclude individual learners?
Yes. State that the offer is for employer-funded training and ask about the organization and intended audience.
What makes a training appointment useful?
An identified sponsor, a team need, a plausible delivery window and a clear agenda for discussing the program.
Can pay-per-close apply to workshops?
It may fit a repeatable business offer with adequate margins and traceable contracts. One-off workshops and annual learning agreements need different commercial definitions.
Can you promise a performance improvement?
Only claims you can substantiate should appear in a campaign. The marketing plan does not invent learning or revenue outcomes.
When is a podcast useful for this audience?
Interviews with business leaders can support authority and relationships when the topic is valuable independently of a training pitch.
