· Vishnu Prithiv, founder of Vivin Sales · facts checked · 5 min read
How outsourced SDR agencies price their services
Outsourced SDR pricing follows a few models: a monthly fee, a per-meeting fee, a per-lead fee or a success share. Compare them on cost per attended meeting.
Short answer: pricing follows a small number of models: a monthly fee for effort, a fee per meeting, a fee per lead, or a share of closed deals, sometimes with a platform fee on top. We describe the models rather than quote market prices, because published rates vary and change. Compare them on cost per attended meeting.
Ask every provider to put the full price in one written quote.
What pricing models do outsourced SDR agencies use?
Four structures come up when buyers compare providers. A monthly fee pays for a team’s time, whatever it produces. A fee per meeting pays when a meeting is booked or held. A fee per lead pays for each lead delivered or accepted. A success share pays a percentage when a deal closes. Some offers combine them, for example a monthly fee plus a per-meeting fee.
This article does not give prices for named agencies. We did not fetch any competitor’s pricing page for this guide, so we make no claim about what any other provider charges. If you see a figure elsewhere, check it on the provider’s own page and note the date.
How do the models compare on risk?
Each model moves risk differently. Use the table to see who carries what.
| Model | You pay for | Risk you carry |
|---|---|---|
| Monthly fee | Effort and time | Output may be low |
| Per meeting | Meetings booked or held | Meetings may not fit or happen |
| Per lead | Leads delivered or accepted | Leads may not turn into meetings |
| Success share | Closed deals | Long waits, attribution disputes |
| Hybrid | A mix | Check each part |
No model is cheaper or better in every case. A monthly fee suits a stable programme you want to manage closely. A per-result fee suits a buyer who wants cost to follow output. Which is better for you depends on your close rate, deal size and ability to follow up.
What does Vivin charge?
Vivin sells three billable units. USD $15 to $500 per accepted lead, where each lead is exclusive and never resold, a lead that is off-criteria is replaced, and there is no setup fee. USD $100 to $500 per attended appointment, where no-shows are never billed and cancellations with notice are replaced. And pay per close: 5% to 20% of attributed contract value plus USD $497 per month, where the rate is agreed per client, 20% is the ceiling and the client closes. Every fee is listed in your written quote before you sign.
Either party may end a campaign on 14 days written notice, and a delivered lead or appointment can be disputed within 5 business days of delivery under the written criteria. The lead agreement gives the standard terms.
Which costs sit outside the headline price?
Ask about setup fees, minimum commitments, tool or data charges, charges for duplicates, notice periods and who owns lists and domains at exit. These are the same questions we list in hidden costs in lead generation contracts. Also count your own time: someone on your side must respond to leads and attend meetings.
Where a provider quotes a low headline, divide the full cost by the attended meetings you expect. When cheap B2B leads cost more per accepted lead shows the arithmetic.
How should you compare quotes?
Use the same four numbers for every quote: the billable unit, the total monthly cost at your expected volume, the replacement rule and the exit terms. Convert each to cost per attended meeting using your own assumptions, and show your working so a colleague can check it. Our guide on comparing B2B lead generation agencies fairly gives the full checklist, and the outsourced SDR team vs pay-per-meeting provider comparison explains the main structural choice.
Run a small pilot before committing, as described in how to run a small pilot with a B2B lead provider.
Where can you read the models in detail?
The lead generation page summarises the three Vivin models, the pay per appointment page explains the meeting model and the pay per lead company comparison helps you compare providers. For a sector example, see the MSP and IT services appointment page.
What questions should you ask before you sign?
Ask what counts as a billable unit and who decides. Ask what evidence supports a meeting that is said to have been held, and whether you can see it. Ask what is replaced and what is credited, how long you have to dispute a unit, and whether the quote lists every fee. Ask who owns the lists, domains and recordings at the end, and how much notice either side must give.
Write the answers into the agreement. A price you cannot tie to a defined unit and a defined remedy is not yet a price you can compare, and the comparison is the point of asking.
Frequently asked questions
Do outsourced SDR agencies charge a monthly retainer?
Some do and some charge per result. Ask which model applies and what the monthly fee covers.
Is pay per meeting cheaper than a monthly fee?
It depends on your volume, rejects and follow-up. Compare cost per attended meeting for each quote on your own assumptions.
What should a written quote list?
Every fee, the billable unit, the replacement rule, the notice period and who owns lists and domains at exit.
Does Vivin charge for no-shows?
No. No-shows are never billed, and cancellations with notice are replaced.
