· Vishnu Prithiv, founder of Vivin Sales · facts checked · 6 min read
Remortgage and refinance leads: what to check before buying
Remortgage is UK usage; refinance is the term in Canada and the US. See the mortgage, renewal and need fields a refinance lead record should carry.
Short answer: a refinance lead comes from someone who already holds a mortgage, so its record must show their current mortgage situation: when the term ends, who the current lender is and what rate they pay. Remortgage is the UK word for the same move; Canada and the US say refinance.
For the checks that apply to every mortgage lead, use the mortgage lead buying guide.
Is a remortgage lead the same as a refinance lead?
The words overlap, and the product you are buying depends on the country. Remortgage is the term used in the United Kingdom for moving an existing mortgage to a new deal. In Canada and the United States the term in use is refinance, and in Canada a renewal at the end of a term is a related but separate event. This guide is written for Canadian and US buyers.
Because the terms differ, write your own definition into the agreement. State which situations count: a refinance, a renewal, a switch to another lender, a debt consolidation, or a draw on equity. Vivin publishes no UK offer or UK rules, and this guide makes no claim about them.
How is a refinance lead different from a first-purchase lead?
A first-purchase lead starts with a property that has not been bought. A refinance lead starts with a mortgage that already exists, so the facts that matter sit in the person’s current loan. Your broker needs those facts to judge whether a conversation is worth having at all, so check whether the sample record includes the current lender, the term-end date and the stated rate.
An inquiry is not an approval, a rate commitment or a prediction of funding. Eligibility, applications and advice stay with the licensed mortgage professional.
What should a refinance need statement contain?
A useful statement says why the person wants to act and when. Typical reasons are a lower payment, a different term, access to equity or combining debts, but the person’s own words matter more than a category you assign. Ask for the reason as the person gave it, and for the date they gave it.
Timing is the second half. A person whose term ends soon is in a different position from someone with years left, and the record should show which. Do not infer timing; record what the person said.
Which fields turn a lead into a refinance record?
Use the table as a field list to agree with a provider before the first delivery.
| Field | Why a refinance record needs it |
|---|---|
| Reason for refinancing | Shows the need in the person’s words |
| Term end or renewal date | Shows how soon the decision is |
| Current lender | Shows who the broker is working alongside |
| Current rate, as stated | Gives a starting point for the conversation |
| Property province | Sets which of your brokers can respond |
| Date and source of the inquiry | Lets you check how recent the request is |
Mark each field as stated by the person, not looked up or estimated by the provider. A field the provider guessed is a risk for your broker, because the first call will rest on it.
What should you leave to the generic checks?
Exclusivity, consent records, territory rules, rejects and replacements apply to refinance leads exactly as they do to purchase leads. We do not repeat them here. Read buying mortgage leads in Canada for that checklist, exclusive vs shared B2B leads for the exclusivity questions and the lead agreement for how disputes and replacements are written. Licensing and advertising rules for mortgage work differ by province and country, so ask your compliance officer. This guide is not legal advice.
How does Vivin price and bill this?
Vivin Sales charges USD $15 to $500 per accepted lead across its markets, and a quote sets the rate for your territory and scope. Each lead is exclusive and never resold, a lead that is off-criteria is replaced, and there is no setup fee. Every fee is listed in your written quote before you sign. Either party may end a campaign on 14 days written notice.
If broker time is the constraint, Vivin also charges USD $100 to $500 per attended appointment, with no-shows never billed. Every fee is listed in your written quote before you sign. Pay per close is not offered for mortgages on Vivin’s mortgage page. See the mortgage industry page, the mortgage pay per lead page, the pay per lead hub and the pay per lead company comparison.
What should a first test of refinance leads look like?
Ask for a small batch and check every record against the field list above. Count the records where a field is missing or was not stated by the person, and ask the provider how it will fix them. How to run a small pilot with a B2B lead provider describes a budget cap and a pass mark. Judge the batch on how many records your broker could act on at the first call, not on the number delivered.
Frequently asked questions
Is remortgage the same as refinance?
They are near-synonyms in everyday use, but remortgage is mainly UK usage. Define in your agreement which situations count.
What does a refinance lead need that a purchase lead does not?
The person’s current mortgage situation: why they want to act, when their term ends, their current lender and the rate they state.
Does a refinance lead mean the person qualifies?
No. An inquiry is not an approval or a rate commitment. Eligibility and advice stay with the licensed professional.
Does Vivin sell UK remortgage leads?
Vivin does not publish UK rules or a UK remortgage offer. Its published markets are Canada and the United States.
