Pay-per-appointment for Fractional operations services in Canada and the US
Pay-per-appointment for Fractional operations services
Reach business leaders who need experienced operational support. We define the company stage, operating problem and executive sponsor before introducing a relevant conversation.
Pay-per-appointment for fractional operations services means you pay per attended appointment with a buyer who meets the criteria we agree in writing. Pricing runs USD $100 to $500 per attended appointment, quoted for your market. It is billable when attended (held). Wrong-fit, invalid, duplicate and cancelled bookings are replaced. No-shows are not billed.
Eligible issues are replaced under written criteria
Time to first booked appointment
Timing is quoted after the audience, geography, qualification and calendar requirements are approved
No setup fee
Built for
✓ Fractional COOs, operations consultancies and implementation teams selling defined B2B operating services, without regulated financial or legal advice in this campaign scope.
✓ A founder or senior operator considering outside help for a specific operating challenge, team transition or implementation project.
✓ Teams with calendar availability and someone ready to conduct the booked meetings.
Not for
× Requests for a service or territory outside the campaign scope.
× Buying contact records without an agreed qualification process.
× Campaigns without a receiving team or defined follow-up process.
Pricing
Pricing and what is included.
Indicative planning range. Your quote reflects the audience, territory, qualification and delivery requirements agreed for your campaign.
Fee
USD $100 to $500 indicative per attended appointment; audience, geography and qualification determine the quote; every fee is listed in your written quote before you sign.
Setup fee
None.
Billing event
An appointment is billable when attended (held) under the agreed qualification criteria.
Volume
Sized to your market on the call. You set the monthly cap and the calendar availability.
Replacements
Wrong fit, invalid details, duplicates and cancellations are replaced under the campaign agreement. No-shows are not billed. Review and rescheduling rules are agreed before launch.
Term and notice
Defined in the signed agreement.
Delivery
Booked through the agreed calendar workflow with the source and available qualification evidence attached.
Time to first booked appointment
Timing is quoted after the audience, geography, qualification and calendar requirements are approved.
How it works. Timing is quoted after the audience, geography, qualification and calendar requirements are approved.
1
You tell us who you want
Service area, customer type, the work you want and any exclusions. We agree the criteria in writing so every booked appointment can be checked against the same standard.
2
We do the work
Vivin runs the approved acquisition and qualification process, then books an eligible contact onto the agreed calendar.
3
You get it with proof
Booked through the agreed calendar workflow with the source and available qualification evidence attached.
Founder conversations around the operating problems you solve.
A business needing delivery discipline has a different problem from one preparing for a leadership transition. Position your fractional operations service around a recognizable business situation so founders can see why a conversation would be useful.
Prepare the next conversation.
A useful discovery call begins with the operating problem and the sponsor’s authority. Keep free advice requests, recruitment interest and actual service-buying intent distinct.
Campaign management and follow-up.
Vivin selects and manages the acquisition channels for your market. We agree the audience, qualification and delivery scope with you, then review the inquiries and conversations your team receives.
Choose your handoff
Pay-per-appointment vs pay-per-lead.
Factor
Vivin pay-per-appointment
Pay-per-lead
Billing unit
attended appointment
accepted lead
Delivery
Booked through the agreed calendar workflow with the source and available qualification evidence attached.
Delivered through the agreed handoff with the source and available qualification evidence attached.
Quality review
Wrong fit, invalid details, duplicates and cancellations are replaced under the campaign agreement. No-shows are not billed. Review and rescheduling rules are agreed before launch.
A lead that fails the agreed qualification or exclusion rules is replaced. The review window and evidence requirements are set in the campaign agreement.
Best fit
You want the initial conversation arranged for your team.
Yes. Team size, delivery model and operating complexity can define the profile more usefully than a broad industry label.
How is this different from executive recruitment?
The campaign offers an external operating service. A company hiring a permanent COO should not be treated as buying a fractional engagement unless it expresses that interest.
Can you book founder discovery calls?
Yes, subject to an agreed profile, agenda and available calendar. A conversation should start from a stated business problem.
When might pay-per-close fit?
It may suit a repeatable offer with a clear sponsor, reliable sales process and measurable new contracts. Bespoke engagements need especially clear attribution and scope.
Should the offer include every operational service?
Lead with a specific problem your firm can substantiate it solves. Adjacent services can follow after the buyer recognizes the initial fit.
Can podcasts support the same sales strategy?
Yes. A substantive founder conversation can build relationships and useful content, with the editorial purpose made clear and no assumption that a guest is a sales opportunity.
