Pay-per-lead for Cybersecurity providers in Canada and the US
Pay-per-lead for Cybersecurity providers
Connect with organizations whose security needs match your services. Build qualification around their environment, business concern and buying responsibility, then choose inquiries or consultations.
Pay-per-lead for cybersecurity providers means you pay per accepted lead: an inquiry that passes the qualification and exclusion rules we agree with you in writing before launch. Pricing runs USD $15 to $500 per accepted lead, quoted for your market, with no setup fee. A lead that fails the agreed rules gets a replacement, not a refund.
Eligible issues are replaced under written criteria
Time to first accepted lead
Timing is quoted after the audience, geography, qualification and campaign requirements are approved
No setup fee
Built for
✓ Cybersecurity consultancies and security service providers with a defined service, relevant expertise and a business-client sales process.
✓ A business sponsor evaluating security assessment, managed protection or a defined assurance project. Urgent incident response requires its own clearly staffed route.
✓ Teams ready to follow up on relevant inquiries and record the next steps.
Not for
× Requests for a service or territory outside the campaign scope.
× Buying contact records without an agreed qualification process.
× Campaigns without a receiving team or defined follow-up process.
Pricing
Pricing and what is included.
Indicative planning range. Your quote reflects the audience, territory, qualification and delivery requirements agreed for your campaign.
Fee
USD $15 to $500 indicative per accepted lead; audience, geography and qualification determine the quote; every fee is listed in your written quote before you sign.
Setup fee
None.
Volume
Sized to your market on the call. You set the monthly cap.
Replacements
A lead that fails the agreed qualification or exclusion rules is replaced. The review window and evidence requirements are set in the campaign agreement.
Term and notice
Defined in the signed agreement.
Delivery
Delivered through the agreed handoff with the source and available qualification evidence attached.
Time to first accepted lead
Timing is quoted after the audience, geography, qualification and campaign requirements are approved.
The company profile, technical environment and service need fit your offering.
Gate 2: Security sponsor
The contact sponsors security work or can involve the technical and commercial decision-makers.
Gate 3: Trigger
The prospect describes a trigger, such as a customer requirement, renewal or internal review.
Gate 4: Timing and procurement
Timing and procurement needs are recorded without requesting credentials or sensitive system details.
What never counts
Requests outside the agreed service, customer profile or territory.
Invalid contact details and duplicates under the campaign agreement.
Existing clients, active opportunities and suppressed contacts excluded by your campaign rules.
Requests without the required permission for delivery and follow-up.
What you receive
What a delivered accepted lead looks like.
Agree the handoff with your team before launch. These industry-specific details help your team prepare the next conversation.
Industry
Cybersecurity providers
Requested conversation
A business sponsor evaluating security assessment, managed protection or a defined assurance project. Urgent incident response requires its own clearly staffed route.
Handoff detail 1
Business and contact role, with the selected security service.
Handoff detail 2
The stated requirement, trigger and timing.
Handoff detail 3
Source conversation and relevant stakeholder or procurement context.
Handoff detail 4
Assigned security-sales owner and separate discovery, scoped assessment and signed-engagement stages.
How it works. Timing is quoted after the audience, geography, qualification and campaign requirements are approved.
1
You tell us who you want
Service area, customer type, the work you want and any exclusions. We agree the criteria in writing so every accepted lead can be checked against the same standard.
2
We do the work
Vivin runs the approved campaign and checks each response against the written qualification and exclusion criteria before delivery.
3
You get it with proof
Delivered through the agreed handoff with the source and available qualification evidence attached.
Security sales conversations tied to a real business requirement.
A customer questionnaire, an upcoming assurance review and a managed-security renewal need different services. Lead with the requirement your team can help address, and give the buyer a credible, specific reason to speak.
Prepare the next conversation.
A meeting should have a defined service agenda and the appropriate sponsor. Do not use the booking process to conduct a security assessment or imply that a business is vulnerable without evidence.
Campaign management and follow-up.
Vivin selects and manages the acquisition channels for your market. We agree the audience, qualification and delivery scope with you, then review the inquiries and conversations your team receives.
Choose your handoff
Pay-per-lead vs pay-per-appointment.
Factor
Vivin pay-per-lead
Pay-per-appointment
Billing unit
accepted lead
attended appointment
Delivery
Delivered through the agreed handoff with the source and available qualification evidence attached.
Booked through the agreed calendar workflow with the source and available qualification evidence attached.
Quality review
A lead that fails the agreed qualification or exclusion rules is replaced. The review window and evidence requirements are set in the campaign agreement.
Wrong fit, invalid details, duplicates and cancellations are replaced under the campaign agreement. No-shows are not billed. Review and rescheduling rules are agreed before launch.
Best fit
You want relevant inquiries for your team to follow up.
You want the initial conversation arranged for your team.
Questions founders and sales leads at managed security and cybersecurity firms ask
Questions we get asked.
Can we target an upcoming compliance milestone?
A stated assurance or customer requirement can define the campaign. The provider must verify the actual obligations and avoid promising certification through marketing.
Can you book a security assessment?
The appointment can be a scoping discussion. The technical assessment itself requires the provider’s agreement, authorization and delivery process.
Do you collect system credentials?
No. Credentials, vulnerability details and sensitive environment information do not belong in marketing qualification.
How are urgent incidents handled?
Only through a clearly defined incident-response route with real coverage. A routine discovery calendar should not imply emergency support.
When could pay-per-close fit?
It may fit a clear, repeatable business service with reliable closing and traceable contracts. Assessment projects and recurring managed services require different attribution definitions.
Can content help a long sales cycle?
Yes. Expert explanations and useful interviews can support credibility between first contact and procurement, without treating engagement as a sales-ready lead.
