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Pay-per-appointment for Software development firms in Canada and the US

Pay-per-appointment for Software development firms

Reach organizations planning software work that fits your team. We qualify the project stage, scope and technical buyer before arranging a discovery conversation.

USD $100 to $500 per attended appointment

Pay-per-appointment for software development firms means you pay per attended appointment with a buyer who meets the criteria we agree in writing. Pricing runs USD $100 to $500 per attended appointment, quoted for your market. It is billable when attended (held). Wrong-fit, invalid, duplicate and cancelled bookings are replaced. No-shows are not billed.

See every pricing model for this sector on the Software development firms industry page.

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Your campaign

Pay-per-appointment

Built around your target customers

If it fails a gate

Replacement rules agreed before launch

Eligible issues are replaced under written criteria

Time to first booked appointment

Timing is quoted after the audience, geography, qualification and calendar requirements are approved

No setup fee

Built for

  • ✓ Software development studios, implementation partners and product engineering consultancies selling services to business clients.
  • ✓ A founder, product leader or technology decision-maker considering an external development team for a defined project or capacity need.
  • ✓ Teams with calendar availability and someone ready to conduct the booked meetings.

Not for

  • × Requests for a service or territory outside the campaign scope.
  • × Buying contact records without an agreed qualification process.
  • × Campaigns without a receiving team or defined follow-up process.

Pricing

Pricing and what is included.

Indicative planning range. Your quote reflects the audience, territory, qualification and delivery requirements agreed for your campaign.

FeeUSD $100 to $500 indicative per attended appointment; audience, geography and qualification determine the quote; every fee is listed in your written quote before you sign.
Setup feeNone.
Billing eventAn appointment is billable when attended (held) under the agreed qualification criteria.
VolumeSized to your market on the call. You set the monthly cap and the calendar availability.
ReplacementsWrong fit, invalid details, duplicates and cancellations are replaced under the campaign agreement. No-shows are not billed. Review and rescheduling rules are agreed before launch.
Term and noticeDefined in the signed agreement.
DeliveryBooked through the agreed calendar workflow with the source and available qualification evidence attached.
Time to first booked appointmentTiming is quoted after the audience, geography, qualification and calendar requirements are approved.

Full terms on the lead agreement page. All three offers side by side on the pricing page.

Want a price for your market?

What counts as a billable attended appointment

What we check against the agreed profile.

Gate 1: Problem and stack fit

The problem, product stage and technical environment fit the services your firm provides.

Gate 2: Project owner

The contact owns the project or can involve its business and technical sponsors.

Gate 3: Type of work

The request identifies a build, modernization, integration or delivery-capacity need.

Gate 4: Timing and procurement

Timing, procurement and the expected first engagement are discussed without promising a delivery estimate.

Gate 5: Booked meeting

The appointment is booked into the agreed calendar with the participant, time and meeting purpose recorded.

What never counts

  • Requests outside the agreed service, customer profile or territory.
  • Invalid contact details and duplicates under the campaign agreement.
  • Existing clients, active opportunities and suppressed contacts excluded by your campaign rules.
  • Requests without the required permission for delivery and follow-up.

What you receive

What a delivered booked appointment looks like.

Agree the handoff with your team before launch. These industry-specific details help your team prepare the next conversation.

IndustrySoftware development firms
Requested conversationA founder, product leader or technology decision-maker considering an external development team for a defined project or capacity need.
Handoff detail 1Company website, sponsor role and a plain-language project summary.
Handoff detail 2Current product stage, relevant platform context and stated constraints.
Handoff detail 3Source conversation, decision timing and known stakeholders.
Handoff detail 4Sales or delivery owner, discovery agenda and separate scoped, proposed and contracted stages.
MeetingAgreed calendar, participant, meeting time and purpose.

This is what lands in your CRM.

How it works

How it works. Timing is quoted after the audience, geography, qualification and calendar requirements are approved.

  1. 1

    You tell us who you want

    Service area, customer type, the work you want and any exclusions. We agree the criteria in writing so every booked appointment can be checked against the same standard.

  2. 2

    We do the work

    Vivin runs the approved acquisition and qualification process, then books an eligible contact onto the agreed calendar.

  3. 3

    You get it with proof

    Booked through the agreed calendar workflow with the source and available qualification evidence attached.

Development opportunities with a product problem and an owner.

A funded rebuild, an integration backlog and a new product discovery need different engagements. Position your firm around the development work it does best, then qualify the buyer’s goal, sponsor and next decision.

Prepare the next conversation.

Bring the relevant sponsor to a requirements conversation. The development firm determines technical feasibility and scope. A founder’s idea without an agreed buying process should not be equated with an approved project.

Campaign management and follow-up.

Vivin selects and manages the acquisition channels for your market. We agree the audience, qualification and delivery scope with you, then review the inquiries and conversations your team receives.

Choose your handoff

Pay-per-appointment vs pay-per-lead.

FactorVivin pay-per-appointmentPay-per-lead
Billing unitattended appointmentaccepted lead
DeliveryBooked through the agreed calendar workflow with the source and available qualification evidence attached.Delivered through the agreed handoff with the source and available qualification evidence attached.
Quality reviewWrong fit, invalid details, duplicates and cancellations are replaced under the campaign agreement. No-shows are not billed. Review and rescheduling rules are agreed before launch.A lead that fails the agreed qualification or exclusion rules is replaced. The review window and evidence requirements are set in the campaign agreement.
Best fitYou want the initial conversation arranged for your team.Your team handles follow-up and scheduling.

Same vertical, other models: Pay-per-lead for Software development firms , Pay-per-close for Software development firms .

Questions founders and sales leads at custom software and dev shops ask

Questions we get asked.

Can we focus on integrations instead of new builds?

Yes. Integration buyers have a different problem and often different stakeholders. Give that service a distinct qualification path.

Can you filter out people seeking free development?

The campaign can state the commercial service clearly and explore project sponsorship and buying intent before an opportunity advances.

Does qualification include technical discovery?

Only basic context. Your engineers and delivery team assess feasibility, architecture, effort and the project estimate.

What should a booked meeting accomplish?

Confirm the problem, business sponsor, expected timing and appropriate next step, such as discovery, an assessment or a proposal.

Can pay-per-close fit project work?

Potentially, with proven delivery, adequate margins and a clear definition of the attributed contract. Change orders and later work need separate agreement.

Will high-volume outreach suit every development firm?

No. The reachable market, differentiation and account sensitivity determine the approach. A small strategic market benefits from more specific relationship building.

Campaign planning references

References inform campaign planning and are not endorsements.

One clear next step

Tell us who you want to reach. We will give you a price for your market before you commit to anything.

A fit discussion. If the numbers do not work for your software development firm, we will say so on the call.

Vivin Facilitators Ltd., Ottawa, Ontario, Canada. Serving Canada and the United States.

More questions about booked meetings for software development firms

How do software and web development firms get clients in the US?

Win US attention with a narrow project offer, relevant proof and clear time-zone coverage, then approach companies that match the problem you solve. Vivin Sales can scope meetings with US buyers for development firms based abroad, using written organization, sponsor and project-fit criteria. Lead with a concrete service such as a product rebuild or integration, rather than a list of technologies. Explain who handles discovery, delivery communication and support. Show approved work that is relevant to the prospect without inventing a local client base. A first meeting should establish the business requirement, decision process and timing. A CTO title or a reply to outreach alone does not establish a funded development project.

Who can book meetings with US CTOs for software development firms and charge per meeting?

We can scope appointment setting with US technical buyers around the development service and company profile your firm serves. Pricing is USD $100 to $500 per attended appointment. Every fee is listed in your written quote before you sign. Our callers are based in Canada, the US, the UK and South Africa, and scheduling confirms the buyer’s and seller’s time zones. Agree who can sponsor a project, what business need qualifies and which services are excluded before outreach. This fits a development firm with credible delivery proof and a team ready for discovery. It does not fit buying a CTO contact list or expecting a meeting to arrive as a signed project. No-shows are not billed, and wrong-fit meetings are replaced under written terms.

How do web development firms get international clients?

Pick one international market and a specific website problem you can demonstrate solving, then combine relevant proof with focused outreach and a usable discovery process. A meeting campaign fits a firm that can explain delivery communication, working-hour overlap and the next step without asking the buyer to manage those uncertainties. Make your offer concrete: a redesign, a migration or a defined conversion project, with honest boundaries around implementation. Check that the contact owns the website decision or can involve the person who does. Record the business reason, current site context and timing before treating interest as an opportunity. International access is not a substitute for a clear offer, reliable project delivery or follow-up after discovery.

Prices and terms reviewed October 2026.

Compare the other handoffs for this sector: pay-per-lead for Software development firms, pay-per-close for Software development firms. Read how booking differs from attendance . Check the qualification, replacement and billing terms in our written lead agreement .

Discuss the buyer criteria and a written quote for your market.