Pay-per-lead for Reverse mortgages in Canada and the US
Pay-per-lead for Reverse mortgages
Connect homeowner inquiries with the reverse-mortgage team serving their market. We agree the initial product and location criteria before your qualified professionals assess suitability.
Pay-per-lead for reverse mortgages means you pay per accepted lead: an inquiry that passes the qualification and exclusion rules we agree with you in writing before launch. Pricing runs USD $15 to $500 per accepted lead, quoted for your market, with no setup fee. A lead that fails the agreed rules gets a replacement, not a refund.
Eligible issues are replaced under written criteria
Time to first accepted lead
Timing is quoted after the audience, geography, qualification and campaign requirements are approved
No setup fee
Built for
✓ Licensed mortgage professionals and lending teams with specific reverse mortgage expertise and an approved consumer education and intake process.
✓ A homeowner asking how a reverse mortgage could relate to their circumstances, costs or plans. Requests for grants, public benefits or ordinary home-improvement quotes are different inquiries.
✓ Teams ready to follow up on relevant inquiries and record the next steps.
Not for
× Requests for a service or territory outside the campaign scope.
× Buying contact records without an agreed qualification process.
× Campaigns without a receiving team or defined follow-up process.
Pricing
Pricing and what is included.
Indicative planning range. Your quote reflects the audience, territory, qualification and delivery requirements agreed for your campaign.
Fee
USD $15 to $500 indicative per accepted lead; audience, geography and qualification determine the quote; every fee is listed in your written quote before you sign.
Setup fee
None.
Volume
Sized to your market on the call. You set the monthly cap.
Replacements
A lead that fails the agreed qualification or exclusion rules is replaced. The review window and evidence requirements are set in the campaign agreement.
Term and notice
Defined in the signed agreement.
Delivery
Delivered through the agreed handoff with the source and available qualification evidence attached.
Time to first accepted lead
Timing is quoted after the audience, geography, qualification and campaign requirements are approved.
The property and requester are in a jurisdiction served by the receiving professional.
Gate 2: Reverse mortgage interest
The interest concerns a reverse mortgage and the requester understands they are asking about borrowing.
Gate 3: Ownership details
Homeownership and broad property details are captured only to route the inquiry, not to promise eligibility.
Gate 4: Questions and contacts
The homeowner’s questions, contact preference and request to involve an authorized family member are recorded.
What never counts
Requests outside the agreed service, customer profile or territory.
Invalid contact details and duplicates under the campaign agreement.
Existing clients, active opportunities and suppressed contacts excluded by your campaign rules.
Requests without the required permission for delivery and follow-up.
What you receive
What a delivered accepted lead looks like.
Agree the handoff with your team before launch. These industry-specific details help your team prepare the next conversation.
Industry
Reverse mortgages
Requested conversation
A homeowner asking how a reverse mortgage could relate to their circumstances, costs or plans. Requests for grants, public benefits or ordinary home-improvement quotes are different inquiries.
Handoff detail 1
The request and consumer-facing message that generated it, including the identified provider.
Handoff detail 2
Property location and the homeowner’s stated reason for seeking information.
Handoff detail 3
Preferred consultation format, timing and requested participants.
Handoff detail 4
Advisor assignment, follow-up history and separate consultation, application and funding statuses.
How it works. Timing is quoted after the audience, geography, qualification and campaign requirements are approved.
1
You tell us who you want
Service area, customer type, the work you want and any exclusions. We agree the criteria in writing so every accepted lead can be checked against the same standard.
2
We do the work
Vivin runs the approved campaign and checks each response against the written qualification and exclusion criteria before delivery.
3
You get it with proof
Delivered through the agreed handoff with the source and available qualification evidence attached.
Reverse mortgage inquiries for a careful, informed consultation.
A reverse mortgage conversation begins with a homeowner’s questions, not an assumption that the product fits. Build a campaign around your licensed market and approved product, with clear expectations about what the receiving advisor will discuss.
Prepare the next conversation.
Allow enough time for questions and the provider’s explanation of costs, obligations and alternatives. US HECM requirements and Canadian products should not be blended. Any counseling or independent-advice process remains a separate provider responsibility.
Campaign management and follow-up.
Vivin selects and manages the acquisition channels for your market. We agree the audience, qualification and delivery scope with you, then review the inquiries and conversations your team receives.
The receiving business, services and marketing arrangement are reviewed for the states and provinces your campaign covers. Pay-per-close eligibility is not presumed for this sector.
Choose your handoff
Pay-per-lead vs pay-per-appointment.
Factor
Vivin pay-per-lead
Pay-per-appointment
Billing unit
accepted lead
attended appointment
Delivery
Delivered through the agreed handoff with the source and available qualification evidence attached.
Booked through the agreed calendar workflow with the source and available qualification evidence attached.
Quality review
A lead that fails the agreed qualification or exclusion rules is replaced. The review window and evidence requirements are set in the campaign agreement.
Wrong fit, invalid details, duplicates and cancellations are replaced under the campaign agreement. No-shows are not billed. Review and rescheduling rules are agreed before launch.
Best fit
You want relevant inquiries for your team to follow up.
You want the initial conversation arranged for your team.
Can we use one eligibility message across both countries?
No. US HECMs and Canadian reverse mortgage products have different requirements. A campaign should use the receiving provider’s approved country-specific explanation.
Is every interested homeowner a qualified borrower?
No. The marketing handoff records interest and routing information. The professional and lender assess eligibility, suitability, property requirements and supporting documents.
Can adult children request a consultation?
The campaign can record a family inquiry, but should distinguish it from the homeowner’s own request and follow the provider’s process for authority and participation.
What does appointment setting add?
It coordinates a conversation with the appropriate professional and preserves the person’s questions. It does not replace counseling, independent advice or the lending process.
Can you charge only when the loan funds?
No automatic funded-loan compensation arrangement is offered here. Mortgage marketing and compensation need review for the specific parties, activities and jurisdiction.
What should our initial campaign brief include?
Your licensed territories, reverse mortgage products, approved educational materials and consultation capacity. Do not send homeowners’ financial documents in the business inquiry form.
