Pay-per-lead for Car finance and auto sales in Canada and the US
Pay-per-lead for Car finance and auto sales
Bring vehicle purchase and finance inquiries to the right dealership team. We agree the vehicle interest, service area and buying timeframe before connecting a prospect with your sales process.
Pay-per-lead for car finance and auto sales means you pay per accepted lead: an inquiry that passes the qualification and exclusion rules we agree with you in writing before launch. Pricing runs USD $15 to $500 per accepted lead, quoted for your market, with no setup fee. A lead that fails the agreed rules gets a replacement, not a refund.
Eligible issues are replaced under written criteria
Time to first accepted lead
Timing is quoted after the audience, geography, qualification and campaign requirements are approved
No setup fee
Built for
✓ Dealerships, auto retailers and appropriately licensed vehicle-finance businesses with current inventory or a defined finance offer and a staffed follow-up process.
✓ A vehicle availability question, a test-drive request, a trade-in discussion or an inquiry about financing. A finance inquiry is not a credit approval or permission to run a credit check.
✓ Teams ready to follow up on relevant inquiries and record the next steps.
Not for
× Requests for a service or territory outside the campaign scope.
× Buying contact records without an agreed qualification process.
× Campaigns without a receiving team or defined follow-up process.
Pricing
Pricing and what is included.
Indicative planning range. Your quote reflects the audience, territory, qualification and delivery requirements agreed for your campaign.
Fee
USD $15 to $500 indicative per accepted lead; audience, geography and qualification determine the quote; every fee is listed in your written quote before you sign.
Setup fee
None.
Volume
Sized to your market on the call. You set the monthly cap.
Replacements
A lead that fails the agreed qualification or exclusion rules is replaced. The review window and evidence requirements are set in the campaign agreement.
Term and notice
Defined in the signed agreement.
Delivery
Delivered through the agreed handoff with the source and available qualification evidence attached.
Time to first accepted lead
Timing is quoted after the audience, geography, qualification and campaign requirements are approved.
The shopper’s geography and requested vehicle or product match the receiving business’s market.
Gate 2: Purchase or finance type
Purchase, lease, trade-in and finance interests are distinguished.
Gate 3: Shopping timeline
The person states a practical shopping timeline and preferred next step.
Gate 4: Named business
The requester understands the named receiving business; identity documents and credit information stay in its approved application process.
What never counts
Requests outside the agreed service, customer profile or territory.
Invalid contact details and duplicates under the campaign agreement.
Existing clients, active opportunities and suppressed contacts excluded by your campaign rules.
Requests without the required permission for delivery and follow-up.
What you receive
What a delivered accepted lead looks like.
Agree the handoff with your team before launch. These industry-specific details help your team prepare the next conversation.
Industry
Car finance and auto sales
Requested conversation
A vehicle availability question, a test-drive request, a trade-in discussion or an inquiry about financing. A finance inquiry is not a credit approval or permission to run a credit check.
Handoff detail 1
Vehicle or category of interest, relevant stock reference where supplied and the shopper’s stated needs.
Handoff detail 2
Purchase timing, trade-in interest and preferred visit or call window.
Handoff detail 3
Original inquiry, source and contact permission, with any advertised offer version retained.
Handoff detail 4
Assigned sales or finance representative and separate inquiry, visit, application, approved and sold stages.
How it works. Timing is quoted after the audience, geography, qualification and campaign requirements are approved.
1
You tell us who you want
Service area, customer type, the work you want and any exclusions. We agree the criteria in writing so every accepted lead can be checked against the same standard.
2
We do the work
Vivin runs the approved campaign and checks each response against the written qualification and exclusion criteria before delivery.
3
You get it with proof
Delivered through the agreed handoff with the source and available qualification evidence attached.
Auto sales inquiries aligned with your inventory and process.
A shopper asking about a specific vehicle, someone planning a trade-in and a person seeking finance information need different next steps. Keep those intentions visible so your dealership or licensed finance team can respond accurately.
Prepare the next conversation.
Confirm vehicle availability before promising a test drive. Route finance discussions to the appropriate team. The appointment should not imply approval, a particular payment or acceptance of the shopper’s trade-in valuation.
Campaign management and follow-up.
Vivin selects and manages the acquisition channels for your market. We agree the audience, qualification and delivery scope with you, then review the inquiries and conversations your team receives.
The receiving business, services and marketing arrangement are reviewed for the states and provinces your campaign covers. Pay-per-close eligibility is not presumed for this sector.
Choose your handoff
Pay-per-lead vs pay-per-appointment.
Factor
Vivin pay-per-lead
Pay-per-appointment
Billing unit
accepted lead
attended appointment
Delivery
Delivered through the agreed handoff with the source and available qualification evidence attached.
Booked through the agreed calendar workflow with the source and available qualification evidence attached.
Quality review
A lead that fails the agreed qualification or exclusion rules is replaced. The review window and evidence requirements are set in the campaign agreement.
Wrong fit, invalid details, duplicates and cancellations are replaced under the campaign agreement. No-shows are not billed. Review and rescheduling rules are agreed before launch.
Best fit
You want relevant inquiries for your team to follow up.
You want the initial conversation arranged for your team.
Questions Car finance and auto sales businesses ask
Questions we get asked.
Can a campaign promote specific vehicles?
Yes, if inventory and the advertised details can be kept current. Establish what happens when a vehicle sells so shoppers are not routed through a misleading availability claim.
Are finance leads pre-approved borrowers?
No. An inquiry is a request for information. The receiving business follows its application, identity, credit and lending processes before making any approval decision.
Can you arrange test drives?
Scheduling can be scoped around the dealership’s inventory, staff and operating hours. Confirm the vehicle and visit expectations before treating the appointment as ready.
Should trade-in details be collected early?
Basic make, model and the shopper’s stated interest can help route the request. The dealer verifies condition, valuation and any finance balance through its own process.
Is payment automatically tied to sold vehicles or funded loans?
No. This page invites discussion of lead and appointment programs. Any outcome-linked compensation would need separate review of the actual activity, business and jurisdiction.
Can US and Canadian dealerships use the same offer?
The website structure can be shared, but vehicle details, finance terms, disclosures and local requirements need to match each dealership’s market.
