Pay-per-lead for Commercial insurance brokers in Canada and the US
Pay-per-lead for Commercial insurance brokers
Reach the customers your commercial insurance brokerage wants to serve. Define the territory, relevant need and qualification criteria before lead acquisition begins.
Pay-per-lead for commercial insurance brokers means you pay per accepted lead: an inquiry that passes the qualification and exclusion rules we agree with you in writing before launch. Pricing runs USD $15 to $500 per accepted lead, quoted for your market, with no setup fee. A lead that fails the agreed rules gets a replacement, not a refund.
Eligible issues are replaced under written criteria
Time to first accepted lead
Timing is quoted after the audience, geography, qualification and campaign requirements are approved
No setup fee
Built for
✓ Brokerages with commercial-lines appetite they can state by class, account size, and territory.
✓ Licensed producers able to quote the approved package, liability, property, fleet, or specialty risks.
✓ Teams that can document the approved geography, customer segment, authority, need, timing, permission, and exclusions.
✓ Teams prepared to follow accepted leads promptly, maintain outcome records, and provide suppression data.
Not for
× Teams that cannot define their target customer, service area, or valid opportunity criteria.
× Teams unwilling to provide current-customer, open-opportunity, conflict, and do-not-contact exclusions.
× Teams expecting guaranteed revenue, customers, signed contracts, or return on investment.
× Teams seeking a universal fixed price without a market-specific qualification review.
Pricing
Pricing and what is included.
Indicative budget only. The custom quote reflects audience scarcity, geography, exclusivity, qualification depth, and handoff requirements. The low end is not available in every niche.
Fee
USD $15 to $500 indicative per accepted lead; audience, geography and qualification determine the quote; every fee is listed in your written quote before you sign.
Setup fee
None.
Volume
Sized to your market on the call. You set the monthly cap.
Replacements
A lead that fails the agreed qualification or exclusion rules is replaced. The review window and evidence requirements are set in the campaign agreement.
Term and notice
Defined in the signed agreement.
Delivery
Delivered through the agreed handoff with the source and available qualification evidence attached.
Time to first accepted lead
Timing is quoted after the audience, geography, qualification and campaign requirements are approved.
The prospect matches the geography, customer type, service category, and exclusions recorded in the agreed profile for commercial insurance brokers.
Gate 2: Authority
The contact is the owner, CFO, controller, or a named risk or fleet manager who confirms they choose the broker for commercial coverage.
Gate 3: Need
The contact states a renewal date within the agreed timeframe, a coverage gap, a premium increase they want to shop, a claim experience they are unhappy with, a new contract or certificate requirement, or a new operation such as a fleet, a location, or a product line.
Gate 4: Timing and permission
The prospect states a decision or project timeframe that meets the agreed profile and agrees to receive follow-up from the client named in the handoff.
What never counts
The prospect falls outside the agreed geography, customer type, service category, or need.
The prospect is a duplicate, current customer, active opportunity, conflict, or suppressed contact under the agreed rules.
The buyer role, stated need, timing, or working contact details cannot be supported by the qualification record.
The person has opted out, cannot lawfully be delivered, or did not agree to client follow-up.
The request is for employment, vendors, general information, or a service outside the agreed profile.
What you receive
What a delivered accepted lead looks like.
Every accepted lead arrives with these fields and the evidence behind them. Details below are illustrative examples, not client results; the structure is exact.
Record type
Illustrative accepted lead for commercial insurance brokers, not a client result
Market
Agreed US or Canada territory and customer segment
Buyer
Role and authority recorded against the agreed profile
Need
The contact states a renewal date within the agreed timeframe, a coverage gap, a premium increase they want to shop, a claim experience they are unhappy with, a new contract or certificate requirement, or a new operation such as a fleet, a location, or a product line.
Timing
Decision or project timing recorded using the agreed qualification question
Evidence
Source request and qualification record attached to the handoff
Quality status
Accepted against written criteria; eligible issues follow the replacement review in the agreement
How it works. Timing is quoted after the audience, geography, qualification and campaign requirements are approved.
1
You tell us who you want
Service area, customer type, the work you want and any exclusions. We agree the criteria in writing so every accepted lead can be checked against the same standard.
2
We do the work
Vivin runs the approved campaign and checks each response against the written qualification and exclusion criteria before delivery.
3
You get it with proof
Delivered through the agreed handoff with the source and available qualification evidence attached.
What a useful lead for commercial insurance brokers means
A useful lead is not simply a name or a list record. It is a prospect whose market fit, buyer role, stated need, timing, contact permission, and exclusions can be checked against the agreed profile. For this market, the authority test is specific: The contact is the owner, CFO, controller, or a named risk or fleet manager who confirms they choose the broker for commercial coverage.
The need is also specific to the work being sold: The contact states a renewal date within the agreed timeframe, a coverage gap, a premium increase they want to shop, a claim experience they are unhappy with, a new contract or certificate requirement, or a new operation such as a fleet, a location, or a product line.
How pricing and quality review work
The USD $15 to $500 range is an indicative planning band, not universal inventory. The quote reflects audience scarcity, geography, exclusivity, qualification depth, and handoff requirements. The valid-lead definition, evidence, review window, and replacement triggers are written before launch. Eligible quality issues receive replacements rather than refunds.
How Vivin operates and measures the work
Vivin defines the approved audience and qualification rules with the client, selects suitable acquisition channels, records source and qualification evidence, and hands accepted leads to the client’s team for follow-up. Reporting separates accepted leads from contact attempts, qualifying calls, bookings, attendance, proposals, contracts, collections, and revenue so quality and downstream performance can be reviewed stage by stage.
Compared with how Commercial insurance brokers usually buy
Pay-per-lead vs unqualified contacts and list vendors.
Factor
Vivin pay-per-lead
unqualified contacts and list vendors
Billing unit
An accepted lead that meets the agreed qualification criteria
Often a contact record or inquiry with a different definition
Pricing
Custom quote within an indicative USD $15 to $500 planning band
Varies by source, exclusivity, qualification, and market
Quality issues
Eligible issues receive replacements, not refunds; rules and review window are written before launch
Replacement and credit policies vary
Channels
Vivin selects the appropriate channels for the approved audience and offer
May provide a single source or require the client to combine providers
Evidence
Qualification and source context accompany the handoff
Available evidence depends on the provider and billing unit
Questions commercial lines brokers and agency principals ask
Questions we get asked.
How much do leads for commercial insurance brokers cost?
Indicative budgets range from USD $15 to $500 per accepted lead. This does not mean every campaign is available at the low end. The quote follows the audience, geography, exclusivity, qualification depth, and handoff requirements. Every fee is listed in your written quote before you sign.
What makes a lead billable?
A lead is billable when the delivered record meets the fit, authority, need, timing, permission, and exclusion criteria written into the agreement.
What happens when a lead has an eligible quality issue?
Eligible quality issues receive replacements, not refunds. The evidence, review window, and exact replacement triggers are defined in the agreement before launch.
Which acquisition channels are included?
Vivin chooses the appropriate channels for the approved audience and offer. The public price is for the agreed outcome, not a promise to use every channel.
Are all niches available at USD $15 per lead?
No. USD $15 is the bottom of a broad indicative planning band. Scarce audiences, expensive opportunities, deeper qualification, or exclusive delivery can cost up to USD $500. Every fee is listed in your written quote before you sign.
Where are campaigns available?
Vivin serves approved markets in the United States and Canada. Exact geography and exclusions are confirmed in the quote and agreement.
Does a lead guarantee a sale?
No. Vivin is accountable for the agreed lead definition and evidence. Contact, booking, attendance, proposal, close, collection, and revenue are separate downstream outcomes.
One clear next step
Tell us who you want to reach. We will give you a price for your market before you commit to anything.
A fit discussion. If the numbers do not work for your commercial insurance brokerage, we will say so on the call.
More questions about buying leads for commercial insurance brokers
Where can I get commercial insurance leads that are not shared?
Vivin Sales delivers each accepted commercial insurance lead to one client and does not sell that lead to another. Pricing is USD $15 to $500 per accepted lead. Every fee is listed in your written quote before you sign. Put exclusivity in the agreement, then define the business type, licensed geography, contact authority, coverage interest and renewal timing your brokerage accepts. A contact list is different from a person asking to discuss business coverage, while a shared inquiry may be supplied to several recipients. Our model fits a brokerage with capacity to contact and qualify the delivered inquiries. It does not fit buying names to work without a defined request or expecting a policy sale from delivery alone. Review source evidence and replacement terms before launch.
Compare the handoff and billing event
Option
What you get
How you pay
Published price
Who it fits
Source and date
Contact list
Business and contact records
Records or list access
Not published
A separately authorized prospecting process
Not published; confirm in the provider’s written terms
Shared inquiry
An inquiry supplied to multiple recipients
Supplier-defined lead event
Not published
A team willing to compete for contact
Not published; confirm in the provider’s written terms
Vivin Sales accepted leads
An accepted inquiry delivered to one client
An inquiry meets written criteria
USD $15 to $500 per accepted lead
A brokerage with defined qualification and follow-up
Vivin Sales terms, reviewed October 2026
Every fee is listed in your written quote before you sign.
Where can agents get commercial trucking insurance leads?
Agents can build trucking opportunities through fleet referrals, relevant business prospecting and renewal conversations with operators they are licensed and equipped to serve. Our commercial insurance campaigns can be scoped around fleet decision-makers, with the accepted business profile and coverage inquiry agreed before delivery. Record fleet size, operating geography, requested coverage and renewal timing when the prospect provides them. A new company or authority record is a research signal, rather than proof that the operator wants a quote or permits contact. Confirm the source request and the named receiving brokerage. This fits producers who can assess the risk and follow up; it does not turn a fleet list into qualified buyer demand.
