Pay-per-lead for Final expense insurance in Canada and the US
Pay-per-lead for Final expense insurance
Build final-expense insurance inquiries around the products and markets your team serves. We agree the initial eligibility and contact criteria before delivering leads or arranging conversations.
Pay-per-lead for final expense insurance means you pay per accepted lead: an inquiry that passes the qualification and exclusion rules we agree with you in writing before launch. Pricing runs USD $15 to $500 per accepted lead, quoted for your market, with no setup fee. A lead that fails the agreed rules gets a replacement, not a refund.
Eligible issues are replaced under written criteria
Time to first accepted lead
Timing is quoted after the audience, geography, qualification and campaign requirements are approved
No setup fee
Built for
✓ Licensed agencies and producers offering appropriate final expense or related life insurance products in selected US states and Canadian provinces.
✓ An individual asking about insurance to help with final expenses. Requests to arrange funeral services, claim an existing benefit or access public assistance are different needs.
✓ Teams ready to follow up on relevant inquiries and record the next steps.
Not for
× Requests for a service or territory outside the campaign scope.
× Buying contact records without an agreed qualification process.
× Campaigns without a receiving team or defined follow-up process.
Pricing
Pricing and what is included.
Indicative planning range. Your quote reflects the audience, territory, qualification and delivery requirements agreed for your campaign.
Fee
USD $15 to $500 indicative per accepted lead; audience, geography and qualification determine the quote; every fee is listed in your written quote before you sign.
Setup fee
None.
Volume
Sized to your market on the call. You set the monthly cap.
Replacements
A lead that fails the agreed qualification or exclusion rules is replaced. The review window and evidence requirements are set in the campaign agreement.
Term and notice
Defined in the signed agreement.
Delivery
Delivered through the agreed handoff with the source and available qualification evidence attached.
Time to first accepted lead
Timing is quoted after the audience, geography, qualification and campaign requirements are approved.
Country, state or province and broad product interest match the receiving producer’s permitted market.
Gate 2: Understands the offer
The person understands that the discussion concerns insurance offered by the identified agency.
Gate 3: Product fit process
Age-related product fit is assessed only through the agency’s approved process, without advertising guaranteed acceptance unless supported for the exact product.
Gate 4: Contact preferences
The person’s preferred contact method, requested timing and any communication assistance are respected.
What never counts
Requests outside the agreed service, customer profile or territory.
Invalid contact details and duplicates under the campaign agreement.
Existing clients, active opportunities and suppressed contacts excluded by your campaign rules.
Requests without the required permission for delivery and follow-up.
What you receive
What a delivered accepted lead looks like.
Agree the handoff with your team before launch. These industry-specific details help your team prepare the next conversation.
Industry
Final expense insurance
Requested conversation
An individual asking about insurance to help with final expenses. Requests to arrange funeral services, claim an existing benefit or access public assistance are different needs.
Handoff detail 1
Original advertisement and inquiry record, with the agency identification retained.
Handoff detail 2
The requester’s stated question about coverage and preferred conversation time.
Handoff detail 3
Consent and contact restrictions, including any request to involve an authorized family member.
Handoff detail 4
Producer assignment and separate records of inquiry, conversation, application and policy status.
How it works. Timing is quoted after the audience, geography, qualification and campaign requirements are approved.
1
You tell us who you want
Service area, customer type, the work you want and any exclusions. We agree the criteria in writing so every accepted lead can be checked against the same standard.
2
We do the work
Vivin runs the approved campaign and checks each response against the written qualification and exclusion criteria before delivery.
3
You get it with proof
Delivered through the agreed handoff with the source and available qualification evidence attached.
Final expense inquiries with clear expectations from the start.
Build conversations around the coverage your licensed team actually offers. Final expense marketing needs a clear distinction between insurance, funeral prearrangements and public benefits, with a respectful contact process for people considering end-of-life costs.
Prepare the next conversation.
Use an unhurried producer call with a clearly explained purpose. Confirm that the person requested it and can take it privately. The conversation should not be presented as a benefit claim or a funeral-booking appointment.
Campaign management and follow-up.
Vivin selects and manages the acquisition channels for your market. We agree the audience, qualification and delivery scope with you, then review the inquiries and conversations your team receives.
The receiving business, services and marketing arrangement are reviewed for the states and provinces your campaign covers. Pay-per-close eligibility is not presumed for this sector.
Choose your handoff
Pay-per-lead vs pay-per-appointment.
Factor
Vivin pay-per-lead
Pay-per-appointment
Billing unit
accepted lead
attended appointment
Delivery
Delivered through the agreed handoff with the source and available qualification evidence attached.
Booked through the agreed calendar workflow with the source and available qualification evidence attached.
Quality review
A lead that fails the agreed qualification or exclusion rules is replaced. The review window and evidence requirements are set in the campaign agreement.
Wrong fit, invalid details, duplicates and cancellations are replaced under the campaign agreement. No-shows are not billed. Review and rescheduling rules are agreed before launch.
Best fit
You want relevant inquiries for your team to follow up.
You want the initial conversation arranged for your team.
Is final expense insurance a prepaid funeral plan?
They are different products and should have separate campaigns. Insurance inquiries belong with an appropriately licensed producer; funeral prearrangement inquiries belong with the relevant provider.
Can these campaigns serve Canada?
A Canadian campaign needs to reflect the actual products available through the receiving agency. US product names, age bands and promotional claims should not be copied into it automatically.
Can we advertise guaranteed acceptance?
Only use product claims that the agency can substantiate and approve for the exact market and policy. No universal acceptance claim is part of this campaign proposal.
How do you distinguish genuine interest from confusion?
Confirm what the person asked about and which organization they expected to hear from. Someone looking for an existing benefit or a funeral quote needs a different route.
Can you set appointments for our producers?
Scheduling can be included after the inquiry process and producer availability are agreed. A booked or attended call does not mean a policy will be issued.
Are commercial terms already fixed for this sector?
No. Qualification, delivery scope and the permitted compensation structure need to be agreed for your agency and territories before a campaign can be confirmed.
