Pay-per-lead for Health insurance in Canada and the US
Pay-per-lead for Health insurance
Receive health-insurance inquiries for the products and jurisdictions your team serves. We distinguish the coverage interest and initial eligibility before routing the conversation to your licensed team.
Pay-per-lead for health insurance means you pay per accepted lead: an inquiry that passes the qualification and exclusion rules we agree with you in writing before launch. Pricing runs USD $15 to $500 per accepted lead, quoted for your market, with no setup fee. A lead that fails the agreed rules gets a replacement, not a refund.
Eligible issues are replaced under written criteria
Time to first accepted lead
Timing is quoted after the audience, geography, qualification and campaign requirements are approved
No setup fee
Built for
✓ Licensed health insurance agencies and benefits brokerages with defined carrier access, product scope and approved enrollment processes.
✓ A request to review an identified type of coverage, discuss a change in circumstances or explore an employer plan. US Marketplace, Medicare-related products and Canadian supplemental benefits need separate handling.
✓ Teams ready to follow up on relevant inquiries and record the next steps.
Not for
× Requests for a service or territory outside the campaign scope.
× Buying contact records without an agreed qualification process.
× Campaigns without a receiving team or defined follow-up process.
Pricing
Pricing and what is included.
Indicative planning range. Your quote reflects the audience, territory, qualification and delivery requirements agreed for your campaign.
Fee
USD $15 to $500 indicative per accepted lead; audience, geography and qualification determine the quote; every fee is listed in your written quote before you sign.
Setup fee
None.
Volume
Sized to your market on the call. You set the monthly cap.
Replacements
A lead that fails the agreed qualification or exclusion rules is replaced. The review window and evidence requirements are set in the campaign agreement.
Term and notice
Defined in the signed agreement.
Delivery
Delivered through the agreed handoff with the source and available qualification evidence attached.
Time to first accepted lead
Timing is quoted after the audience, geography, qualification and campaign requirements are approved.
The country, state or province and product category match the receiving team’s scope.
Gate 2: Individual or employer
Individual, household and employer inquiries are distinguished before assignment.
Gate 3: Coverage need and timing
The requester identifies a broad coverage need and desired discussion timing without entering medical history.
Gate 4: Contact permission
The inquiry identifies who may contact the requester; any enrollment authorization is handled separately by the licensed team.
What never counts
Requests outside the agreed service, customer profile or territory.
Invalid contact details and duplicates under the campaign agreement.
Existing clients, active opportunities and suppressed contacts excluded by your campaign rules.
Requests without the required permission for delivery and follow-up.
What you receive
What a delivered accepted lead looks like.
Agree the handoff with your team before launch. These industry-specific details help your team prepare the next conversation.
Industry
Health insurance
Requested conversation
A request to review an identified type of coverage, discuss a change in circumstances or explore an employer plan. US Marketplace, Medicare-related products and Canadian supplemental benefits need separate handling.
Handoff detail 1
The original inquiry, disclosure version and named agency or broker.
Handoff detail 2
Coverage category, service geography and the requested contact window.
Handoff detail 3
For employer inquiries, business size range and benefits-review timing rather than employee health information.
Handoff detail 4
Assigned agent, contact status and distinct appointment, application and enrollment stages.
How it works. Timing is quoted after the audience, geography, qualification and campaign requirements are approved.
1
You tell us who you want
Service area, customer type, the work you want and any exclusions. We agree the criteria in writing so every accepted lead can be checked against the same standard.
2
We do the work
Vivin runs the approved campaign and checks each response against the written qualification and exclusion criteria before delivery.
3
You get it with proof
Delivered through the agreed handoff with the source and available qualification evidence attached.
Health insurance inquiries matched to the coverage you handle.
Individual health coverage, employer benefits and supplemental insurance have different buying journeys. Scope one clearly identified product and market so your licensed team can respond to people who asked for the service you provide.
Prepare the next conversation.
Book the appropriate licensed representative for the specific coverage type. An inquiry or marketing consent is not permission to enroll someone or switch coverage. Keep the enrollment process and its evidence under the receiving team’s control.
Campaign management and follow-up.
Vivin selects and manages the acquisition channels for your market. We agree the audience, qualification and delivery scope with you, then review the inquiries and conversations your team receives.
The receiving business, services and marketing arrangement are reviewed for the states and provinces your campaign covers. Pay-per-close eligibility is not presumed for this sector.
Choose your handoff
Pay-per-lead vs pay-per-appointment.
Factor
Vivin pay-per-lead
Pay-per-appointment
Billing unit
accepted lead
attended appointment
Delivery
Delivered through the agreed handoff with the source and available qualification evidence attached.
Booked through the agreed calendar workflow with the source and available qualification evidence attached.
Quality review
A lead that fails the agreed qualification or exclusion rules is replaced. The review window and evidence requirements are set in the campaign agreement.
Wrong fit, invalid details, duplicates and cancellations are replaced under the campaign agreement. No-shows are not billed. Review and rescheduling rules are agreed before launch.
Best fit
You want relevant inquiries for your team to follow up.
You want the initial conversation arranged for your team.
Can one campaign cover every health insurance product?
That would obscure important differences. Begin with one coverage category and a defined licensed market, then add separate journeys for additional products.
Can a lead be treated as enrollment consent?
No. The proposed marketing inquiry is a request for contact. The licensed team must follow the applicable process for application assistance, enrollment and coverage changes.
Do you support employer benefits inquiries?
That can be scoped as a separate business campaign focused on the benefits decision-maker, workforce profile and renewal timing. It should not collect employee medical information.
Is Medicare included automatically?
No. Medicare-related activity requires a distinct review of the parties, products, marketing, contact permissions and operational requirements before it is considered.
What would a health insurance appointment include?
The coverage category, the person’s stated question, an agreed consultation time and the receiving agent. It is not a medical consultation, approved application or enrolled member.
How do US and Canadian campaigns differ?
The product, licensed provider, eligibility journey and approved language must be country-specific. A US Marketplace pitch is not a Canadian supplemental-health campaign.
