Qualified conversations United States & Canada
Pay-per-appointment for Personal injury law
Personal injury inquiries shaped around your firm’s intake.
Your intake team needs to know what happened, where it happened and whether the person wants to speak with your practice. Build a campaign around the matters you accept, with a careful handoff that leaves legal assessment to your lawyers.
For businesses looking for lead generation or appointment setting in this industry.
The pay-per-appointment approach
Make the next step a well-prepared conversation.
Appointment setting adds a scheduling process to lead qualification. Define who should attend, what the meeting is for, which calendar can accept it and the context your team needs beforehand. Keep a requested time, a confirmed booking and an attended appointment distinct.
- Meeting preparation: include the prospect’s stated need, participant role, agreed agenda and appointment format.
- Calendar control: align scheduling with real capacity, travel time where relevant and the team that will conduct the meeting.
- Attendance evidence: record confirmation, rescheduling, cancellation and attendance separately from sales results.
This route suits a business with a defined first meeting and available people to conduct it. The appointment event, qualification criteria and handling of attendance changes are agreed in the campaign scope.
Start with fit
The buyer, the request and the next step.
Who this is for
Licensed personal injury practices with clear matter criteria, jurisdiction coverage and a staffed intake process.
The intent to look for
A person seeking a conversation about an injury-related legal issue. A request for medical treatment, an insurance customer-service question and a request for legal representation are different intents.
Agree the profile
What should qualify?
Use these industry-specific questions to define the campaign with your team.
- Incident geography and broad matter type are within the practice’s stated scope.
- The requester provides an approximate incident date and their own brief account, without a marketer assessing liability.
- Existing representation and stated urgency are flagged for the firm’s intake staff.
- The person is requesting contact from the identified law practice and has a suitable contact window.
Prepare the conversation
What should arrive with it?
A useful handoff gives the receiving person context and a clear next action.
- Original request, campaign source, timestamp and the practice disclosure shown to the requester.
- Broad incident category and geography, with factual assertions labelled as self-reported.
- Representation status, stated urgency and preferred contact details.
- Intake ownership and separate consultation, conflict-review, retained and declined statuses.
From inquiry to appointment
Make the meeting fit the service.
Book within the law firm’s approved intake process. Attorneys assess conflicts, deadlines, liability and representation. An appointment is not a retained matter, an assessment of damages or a prediction of settlement.
Acquisition approach
Match the channel to the buying journey.
Focus search journeys on the practice’s genuine case scope and location. Avoid promising recoveries, implying a lawyer recommendation based on legal analysis, or targeting people through private injury or medical information.
Choose the handoff
The right model depends on your sales process.
Start with the outcome your team can act on. Scope, qualification and commercial terms are agreed for the campaign.
Pay-per-lead
Your team receives the inquiry and takes responsibility for the next sales conversation.
Explore pay-per-lead Qualified conversationsPay-per-appointment
Add scheduling and meeting preparation to a defined qualification process.
Current modelFor this sector, the receiving business, service, market and marketing arrangement need a jurisdiction-specific review. A lead or appointment model does not by itself establish regulatory approval, and pay-per-close eligibility is not presumed.
Before we build the campaign
Questions about personal injury law lead generation.
Can the campaign focus on one injury category?
Yes. A practice may want a distinct journey for a defined case type. The firm supplies exclusions and geography, and its lawyers make the legal assessment.
What makes an inquiry useful to intake?
A clear request to speak with the practice, the broad incident category, location, approximate timing and a reliable way to follow up. Those details still do not establish a viable case.
Do you collect medical records?
The proposed marketing handoff does not require medical records. Sensitive documents and detailed case information should go through the firm’s secure intake process.
Can you book consultations?
Scheduling can be scoped with the firm’s intake team. Confirmed appointments, attended consultations and retained clients must remain separate stages.
Can fees be tied to settlements?
This page does not offer settlement-linked compensation. The firm’s local professional rules and the actual marketing arrangement require review before any payment model is agreed.
Does one legal rule cover every state and province?
No. Professional advertising, referral, solicitation and compensation requirements vary. The practice needs to approve the model for each jurisdiction it wants to serve.
Campaign planning references
These references inform the considerations above. They are not an approval of a particular campaign or commercial arrangement.