Pay per close and commission-based B2B lead generation agencies compared
Commission-based outbound sounds like one model but it is several: a success fee plus a monthly infrastructure fee, pure commission with the agency’s own closers, or a retainer with a commission on top. This table shows what each company publishes about its rate, its fixed fees and who runs the sales call, with the page link and the date we read it. Vivin is included on the same terms as everyone else. Every fee is listed in your written quote before you sign.
| Company | Based in | Published rate | Fixed fee alongside | Who closes | Setup fee | Minimum term | Source |
|---|---|---|---|---|---|---|---|
| Vivin Sales | Ottawa, Canada. Serves Canada and the United States | Up to 20% of attributed contract value, rate agreed per client, alongside USD $497 per month | USD $497 per month for domains, inboxes and sending infrastructure | The client’s team closes | None | No published minimum term. Scope and duration set in the signed agreement | Vivin pricing |
| ProspectOut | Offices in Sheridan, Wyoming and Dhaka | “10% of deal value” | “$300 / month” tools and infrastructure (bare $). Note: the appointment-setting FAQ says the plan has no monthly fee; the pricing page shows $300 | The client. ProspectOut books meetings | “No setup fees on any plan.” | Month to month, cancel anytime. Performance plans limited to medium and large businesses | Source |
| PlyneHQ | Not published | “12% on closed deals”, on net revenue collected, invoiced on cash receipt | “$2,500/mo” (agencies) or “$3,500/mo” (SaaS) retainer (bare $) | Not stated. A 90-day guarantee promises one paying client or the retainer is waived | “No setup fee.” on the full-cycle plan | Not published; terms refer to an initial contract term without a length | Source |
| LeadsNow AI | Melbourne, Australia | “5-25% of the revenue we generate for you” (another page says 5 to 20%) | Optional $2,000 per month retainer (bare $), per leadsnow.ai/strategy-session/ | The client | “A small scope-based setup fee covers hard build costs.” Amount not published | “cancel any time with 14 days notice” | Source 1 Source 2 |
| Warmbound | Not published | Not published. “Commission rate is agreed before we start and depends on your ACV and sales cycle.” | “Retainer $0” | Warmbound’s operator runs discovery, demos and negotiation | “Setup fee $0” | “Minimum commitment 90-day pilot” | Source |
| Sales Service | Not published | Not published. “A flat percentage of collected revenue, defined in the term sheet”; the on-page calculator illustrates 25% | “$0 Setup & Retainer” | Sales Service’s US-based closers | None | “no rolling minimums, no annual lock-in”; term length not published | Source |
| CIENCE | Miami, United States | Commission on held meetings, amount not published. Not a share of closed revenue | “$2,000” team plus “$499” platform per month, plus per-SDR fees from “$1,750” per month (bare $) | The client | A one-time setup fee exists; amount not published | Month to month; the order form sets an initial term with 30-day notice | Source |
Vivin’s figures are indicative ranges quoted for your market. Every fee is listed in your written quote before you sign.
Not listed: Callbox states that “the cost of our services is pre-agreed upon and is not based on performance outcomes.” Belkins, SalesRoads, Abstrakt Marketing Group, Cleverly and Outbound System publish retainer or subscription pricing with no commission model. Martal Group and Upcision are left out because their sites could not be read on the check date.
What Vivin publishes that others do not
- Vivin publishes a rate ceiling (up to 20% of attributed contract value) and its one fixed fee (USD $497 per month) on the same page. Warmbound and Sales Service name a commission model without a rate. Every fee is listed in your written quote before you sign.
- With Vivin the client’s own team closes, so the relationship and the pricing conversation stay with the client. Warmbound and Sales Service close on your behalf, which suits some teams and not others.
- Vivin charges no setup fee. Its one fixed fee is USD $497 per month for sending infrastructure, and every fee is listed in your written quote before you sign. PlyneHQ pairs its 12% with a $2,500 or $3,500 monthly retainer (bare $), and CIENCE adds team, platform and per-SDR fees.
Where a competitor's published terms beat Vivin's
- ProspectOut publishes 10% plus $300 per month and PlyneHQ 12%; both rates are below Vivin’s 20% ceiling, and ProspectOut’s monthly fee is below Vivin’s USD $497. Vivin publishes no floor rate, only “rate agreed per client”. Every fee is listed in your written quote before you sign.
- Warmbound and Sales Service publish a true zero fixed cost. Vivin’s USD $497 per month is a real cost whether or not a deal closes. Every fee is listed in your written quote before you sign.
- PlyneHQ publishes a 90-day guarantee. Vivin publishes none.
How to compare offers like these
- Separate the fixed fee from the success fee and model both against your contract value and sales cycle. A lower rate with a $2,500 retainer (PlyneHQ, bare $) can cost more than a higher rate with Vivin’s USD $497. Every fee is listed in your written quote before you sign.
- Ask who runs the sales call. If the agency closes, ask how pricing, discounts and contract terms are controlled.
- Ask how attribution works and for how long: CRM source evidence, outreach records, booking records, and what happens with existing customers and inbound leads.
- Ask when the fee is due: on signature, on invoice or on cash collected, and whether refunds claw it back.
Questions
Which agencies run B2B outbound for a commission on closed deals?
On their own sites as of October 19, 2026: Vivin Sales (up to 20% of attributed contract value plus USD $497 per month, your team closes), ProspectOut (10% plus $300 per month), PlyneHQ (12% plus a monthly retainer), LeadsNow AI (5 to 25% revenue share), and two pure-commission firms whose rates are not published, Warmbound and Sales Service, which close on your behalf. Every fee is listed in your written quote before you sign.
Is pay per close the same as commission-only sales?
No. Commission-only firms such as Warmbound and Sales Service run the whole sale and take a percentage of collected revenue with no fixed fee. Vivin’s pay per close is a success fee on contracts your own team closes, plus USD $497 per month for sending infrastructure. Every fee is listed in your written quote before you sign.
What commission do pay per close lead generation agencies charge?
Published rates in this comparison run from 10% (ProspectOut) and 12% (PlyneHQ) to up to 20% (Vivin) and up to 25% (LeadsNow AI revenue share). Several firms do not publish a rate at all. Compare the fixed monthly fee alongside the rate, because it changes the real cost more than a few points of commission do. Vivin’s rate is agreed per client and comes with USD $497 per month for sending infrastructure. Every fee is listed in your written quote before you sign.
Does Vivin offer pay per close to every business?
No. It is offered to eligible B2B offers in Canada and the United States with a reachable market, a closer who runs the sales call and contract values large enough for this pricing model, and not where professional rules restrict fee sharing. Regulated professions see pay per lead or pay per appointment instead.
By Vishnu Prithiv, founder, Vivin Sales. Facts checked October 19, 2026.
Every competitor fact on this page is quoted from that company’s own website on the date shown, with a link to the page. If you work at one of these companies and a term has changed, email [email protected] with the page link and we will update the row.
Read Vivin's own terms on the Pay-per-close page. Also compared: Pay per lead B2B lead generation companies compared and Pay per appointment B2B companies compared: who bills on attended meetings .