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Trade-show meetings

Pre-book buyer meetings for your next trade show

Trade-show meeting booking means we contact the buyers you want to meet before the show, confirm a time at your booth or meeting room, and send you a day-by-day schedule. You pay per meeting that takes place, up to USD $500, quoted for your show and audience before you sign. A buyer who does not turn up is not billed.

Part of our pay-per-appointment service for US and Canadian B2B shows. We work from your target accounts and buyer roles, so your team knows who is coming and why they agreed to meet.

Every fee is listed in your written quote before you sign. Read the written lead agreement.

Prices and terms reviewed October 2026.

The pre-show timeline

A planning timeline for pre-show buyer meetings
WhenWhat happens
About 8 weeks outFit call: the show, booth or meeting space, target accounts, buyer roles and available slots.
6 to 8 weeks outWe build the target list and you approve it. Source targets early enough to check fit before invitations.
2 to 6 weeks outOutreach by email, LinkedIn and phone. Confirmed meetings enter a shared schedule with names, roles and reasons for meeting.
Show weekReminders and reconfirmations, with a final touch 5 to 7 days before the show. Briefs include booth number, location and day-of contact details.
Show daysYou hold the meetings and log attendance each evening.
After the showYou confirm attendance under the written review rules. We bill attended meetings. Ask us about any separate follow-up scope.

Planning guidance: Vendelux, How do you get more qualified meetings at B2B trade shows?, published June 10, 2026, checked October 3, 2026. Its recommendations include sourcing targets six to eight weeks ahead and a final outreach touch five to seven days ahead. The timeline is a planning recommendation, not a delivery promise. Starting later? Send the show date so we can assess the remaining window.

Who it is for

  • Exhibitors needing meetings with specific business accounts
  • First-time exhibitors without an existing customer base to fill the calendar
  • Visiting teams using a meeting room or an agreed spot near the venue
  • Canadian companies exhibiting in the US and US companies exhibiting in Canada

Not a fit for consumer shows, goals measured in badge scans, or buying an attendee list. We do not sell or buy attendee lists.

What goes into your show-day schedule

  • Company, buyer name and role
  • The reason they agreed to meet and the written fit checks
  • Local meeting time and your team member hosting it
  • Booth, meeting room or agreed location near the venue
  • Day-of contact details and any access instructions
  • Attendance and next-step notes recorded by your team

Your options compared

Trade-show meetings: options, billing, published prices and fit
OptionWhat you getHow you payPublished priceWho it fitsSource and date
Your team invites contactsMeetings with customers and warm prospectsStaff timeYour internal staff costA team with a strong list and time to follow upYour internal staffing plan, assessed for each show
The show's scheduler or hosted buyer programmeMeetings with app users or the organizer's buyer poolOrganizer package or event registration termsSet by the organizerAn exhibitor whose buyers use the app or qualify for the programmeIAAPA Hosted Buyer Program, checked October 3, 2026; confirm your chosen show’s programme and app terms
Flat-fee meeting packagesA fixed package of pre-booked meetingsPackage feeExample: $2,990 for 10 meetings advertised; currency and held-meeting definition not statedA team wanting a fixed package budgetOutrizz home page, checked October 3, 2026
Telemarketing campaignsPre-show booth invitations and post-show lead qualificationRequest a scoped campaign quoteNot published on the Tradeshow Support pageAn exhibitor needing a scoped invitation campaignIntelemark, Tradeshow Support, checked October 3, 2026
Vivin Sales trade-show meetingsQualified meetings with your target accounts that take placePer attended meeting; every fee in the written quoteUp to USD $500 per attended meeting. No setup fee.A team wanting a calendar of relevant buyer conversationsVivin Sales written terms, reviewed October 2026

Compare the definition of a meeting, buyer qualification and no-show treatment before comparing prices. A booked time slot and an attended meeting are different billing events.

Tools versus a team

The show's scheduler can connect you with attendees who use the app. Hosted buyer programmes offer access to an organizer-selected pool. Our team works from your accounts, finds the people, invites them, confirms fit and time, and reminds them. Use both approaches if the show offers them. A buyer pool is useful when it contains your actual customers; it does not replace checking the buyer role and reason for meeting.

Illustration, not a client result

A buyer meeting at a packaging show

A Quebec maker of packaging equipment is exhibiting at a large US packaging show. The written criteria: plant managers or packaging engineers at food and beverage manufacturers with lines in the Midwest or Ontario, who plan an equipment purchase in the next 12 months. Each confirmed meeting arrives with the person's role, plant location, the line they want to discuss and a contact number for the show day.

Buyer questions

Trade-show meetings, from planning to billing

Can someone book meetings with buyers before a trade show?

Yes. We contact your target accounts before a US or Canadian B2B show, qualify the buyers and book times at your booth, meeting room or an agreed spot nearby. The price is up to USD $500 per attended meeting, with every fee in the written quote before you sign. You approve the company profile, buyer roles, reason for meeting and open slots before outreach. The schedule includes a brief for each meeting so your team can prepare the right conversation. This fits exhibitors or visiting teams with specific accounts to reach. It does not fit a consumer event or a goal measured by the number of badge scans.

See how attended appointments are scoped

How far in advance should we start booking?

About eight weeks before the show is a useful planning window, giving you time to approve targets before invitations and follow-up. We assess the actual outreach window from your show date, audience and calendar rather than promising a fixed number of meetings. Plan target research around six to eight weeks out, outreach across the following weeks, and a final outreach touch five to seven days before the show. If you start later, narrow the account list and keep meeting locations and host availability clear. This fits a team that can approve scope promptly; a last-minute show needs a feasibility review. Source: Vendelux, How do you get more qualified meetings at B2B trade shows?, June 10, 2026, checked October 3, 2026.

Review pricing while planning the show budget

How much does trade-show appointment setting cost?

We charge up to USD $500 per attended meeting, quoted for your show and audience before you sign. There is no setup fee, and every fee is listed in your written quote before you sign. Compare that unit with flat packages, campaign quotes and organizer programmes, which can use different definitions of a meeting. A calendar slot that never becomes a conversation is not an attended meeting. The written scope names the company profile, eligible roles, location, attendance evidence and review rules. This fits a team buying qualified conversations with selected accounts; if you need a broad event promotion campaign or a purchased attendee database, that is a different service.

Read the billing definition before signing

Do you sell or use attendee lists?

We do not sell or buy attendee lists. We build your working target list from the ideal customer profile and public company information, with a show's public exhibitor directory as a starting point when relevant. An exhibitor entry is not proof that the right buyer will attend, so we check role, relevance and interest before booking. You approve the working list and exclusions before outreach. This fits a team that knows the accounts or buyer types it wants to meet; it does not provide a directory to work yourself. The meeting brief shows why each person agreed to meet, rather than treating a name on a list as a qualified appointment.

Check qualification and data terms

What happens if a buyer does not show up?

A buyer who does not attend is not billed. A meeting with someone outside the written criteria is replaced, and attendance, cancellations and reschedules are recorded separately. The price is up to USD $500 per attended meeting, with every fee in your written quote before you sign. We reconfirm the time and location in show week and include day-of contact details in the brief. Your team records whether the conversation took place and confirms attendance after the show under the agreed review rules. This fits a team that can keep a booth or meeting log. The confirmation window and evidence requirements are settled in writing before outreach starts.

Read no-show, replacement and review rules

Is the show's meeting scheduler app enough?

A scheduler can be enough when your target buyers use the app and your team can secure relevant meetings through it. We help when the work is finding the right people, inviting them and following up beyond that pool. Use the organizer's app alongside outreach rather than duplicating bookings: hold a shared schedule, mark unavailable slots and keep one confirmed location for each buyer. Check the buyer's role and reason for meeting before accepting a slot. This fits an exhibitor with buyers active in the event app; it is less useful if key accounts never open it. A scheduling tool does not by itself prove attendance or qualification.

Compare the cost of attended conversations

What is a hosted buyer programme?

A hosted buyer programme is an organizer-run scheme that selects buyers and offers benefits in return for scheduled exhibitor meetings. It fits an exhibitor whose actual buyers are in the selected pool; it does not cover every account you might want to reach. Benefits and obligations vary by show. For example, IAAPA requires at least six appointments for Tier 2 or twelve for Tier 1, with benefits that differ by tier. Source: IAAPA Hosted Buyer Program, checked October 3, 2026. Check category, purchasing role and the organizer's rules before choosing a programme. We work from your own target profile and can complement the programme where important accounts sit outside its pool.

Define the distributor partners you want to meet

Is the show worth it, and how do I get more qualified buyers to my booth?

Judge a show by the cost and quality of buyer conversations, then by the sales opportunities your team records afterward. Add booth, build, travel and staff costs, then divide by the relevant meetings you expect to hold; treat that result as a planning estimate. More foot traffic does not fix a poor buyer profile. Invite a focused account list with a specific reason to meet, reserve host time and send a clear booth location. We book selected buyers at up to USD $500 per attended meeting, with every fee in the written quote. This fits an event containing your business buyers; a show without them is a poor prospecting choice.

Estimate acquisition costs from your own assumptions

Can you book meetings if we attend without a booth, and which shows do you cover?

Yes. We book meetings for visiting teams as well as exhibitors at US and Canadian B2B trade shows, using a meeting room or an agreed location near the venue. Meetings cost up to USD $500 per attended meeting, with every fee in your written quote before you sign. Confirm access rules, a suitable space, travel dates and the team member hosting each meeting before outreach. On-floor meetings need to follow organizer rules, so an off-site location may be more practical. This fits a visiting team with permission and time to meet relevant business buyers. Consumer shows and events outside North America are outside the scope described here.

Scope the buyer profile and calendar

Can you follow up after the show?

Ask us on the fit call so post-show follow-up can be scoped before you rely on it. Pre-show meeting booking does not by itself include a separate follow-up campaign or a promise of the same price afterward. Start by logging who attended, what they asked, the next step and who owns it. Separate a qualified meeting from a badge scan or a visitor who had no buying role. Your team should send the promised material promptly and record whether a further conversation is wanted. This fits a team with usable meeting notes and clear next steps; an unqualified event list needs assessment before it becomes a follow-up program.

Agree the delivery scope and review rules in writing

We are flying in from abroad. Can you book meetings before we arrive?

Yes. We can arrange buyer meetings before an overseas team arrives for a US or Canadian B2B show, subject to the audience, timing and access requirements agreed in scope. The price is up to USD $500 per attended meeting, with every fee listed in your written quote before you sign. Share the show name, travel dates, booth or meeting location, buyer roles and open slots in the local time zone. Allow time for product demonstrations, movement between meetings and your team to record attendance. This fits a visiting team ready to meet and supply the market; visas, travel arrangements, customs and product approvals remain separate responsibilities.

Include distributor prospects in your North American visit

Meeting distributors at the show? See distributor meetings . Both services use the attended-appointment model.

Plan your meetings

Send us the show name and date.

We will tell you who we can reach before the doors open and what a meeting costs. Book a 30-minute call or call +1 646 395 4756.

Contact us

Send us the show name and date.

Tell us who you want to reach and where. We will get in touch about the next step.

  • ✓ A review of your audience and market
  • ✓ Written scope and pricing once fit is confirmed
  • ✓ Marketing updates only if you choose them

Prefer email or phone? [email protected] or +1 646 395 4756

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