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Market entry meetings

Market entry sales meetings with B2B buyers in Canada or the United States

Vivin books B2B sales meetings with end buyers for companies expanding into Canada or the United States. For US or Canadian expansion, we run the outbound: we source prospects in the market you are entering, contact them by cold email from dedicated sending domains and by phone from callers in Canada and the US, and book qualified meetings onto your calendar with a brief on each prospect and their region.

This page describes the process and the written terms, not past results. You set the target regions, buyers and qualification rules in writing, and you pay per accepted lead, per attended appointment, or a success fee of 5% to 20% of attributed contract value plus USD $497 per month for sending infrastructure.

How it works

  1. 1

    Define the target market in writing

    We agree the provinces, states or metro areas, industries, company sizes, buyer titles and exclusions with you before launch. Existing customers, partners and open deals go on the exclusion list.

  2. 2

    Source prospects in that market

    Contacts are sourced and enriched against those criteria for the country you are entering, and every email address is checked before it enters a sequence. Addresses that fail the check are removed.

  3. 3

    Outreach by email and phone

    Cold email sends from dedicated domains and inboxes set up for your program, not from your main company domain. Phone outreach runs from Vivin's own dialer with callers in Canada and the United States, under the channels and limits written into your agreement.

  4. 4

    Booking and meeting brief

    Qualified prospects are booked onto your calendar in their local time zone, with a brief covering the company, the contact, their region and the reason they agreed to talk.

  5. 5

    Handoff to your team

    Your team runs the meeting. Vivin hands over the source, the email thread or call notes, and the prospect details so your seller can pick up the conversation.

Pricing

How you pay for market entry meetings

Pay-per-appointment

USD $100 to $500 per attended appointment

When the appointment is attended. No-shows are not billed.

Pay-per-lead

USD $15 to $500 per accepted lead

When a lead meets the qualification and exclusion rules written into your campaign agreement.

Pay-per-close

5% to 20% of attributed contract value plus USD $497 per month

A success fee on contracts attributed to the outreach under the signed attribution terms. The monthly amount covers domains, inboxes and sending infrastructure.

Every fee is listed in your written quote before you sign. Prices confirmed on 26 October 2026. Read the written lead agreement.

A good fit when

  • You sell a B2B product or service and want first conversations with end buyers in Canada or the United States.
  • Someone on your team can run sales meetings with buyers in that market.
  • You want to test demand in a new country before hiring a local sales team.

Not the right fit when

  • You sell to consumers rather than businesses.
  • You want meetings with distributors, importers or manufacturers' reps rather than end buyers. Vivin books those through distributor meetings.
  • You need help with incorporation, tax registration or licensing in the new country. Vivin books sales meetings and does not handle those steps.

Buyer questions

Market entry meetings, answered

How do I set up B2B sales meetings in a new country?

Start by writing down who you want to meet in that country: regions, industries, company sizes and buyer titles. Then source prospects against that list, reach them by email and phone, and book qualified meetings for someone on your team who can sell there. Vivin runs those steps for direct buyers in Canada or the United States; for distributors and reps, see distributor meetings.

See what a meeting brief covers

Can a Canadian company get meetings with end buyers in the US?

Yes. Vivin sources US end buyers by state, industry and title, contacts them by cold email and by phone with callers in the United States, and books meetings onto your calendar. US companies expanding into Canada can use the same process with callers in Canada.

How appointment setting works

How much does market entry lead generation cost?

Three ways to pay. Pay-per-lead is USD $15 to $500 per accepted lead. Pay-per-appointment is USD $100 to $500 per attended appointment. Pay-per-close is 5% to 20% of attributed contract value plus USD $497 per month. Every fee is listed in your written quote before you sign.

Compare all prices

Do you have results from market entry campaigns?

Not yet. This page describes the process and the written terms, not past results. A pilot lets you test a new market with the criteria and replacement terms agreed before launch.

How to run a lead provider pilot

Are cold email and calling rules the same in Canada and the US?

No. Canada and the United States set separate rules for commercial email and calls. Vivin builds each campaign to the requirements written into your agreement, and our compliance page links the official sources.

Read the compliance page

Who runs the meetings once they are booked?

Your team does. Vivin books the meeting and passes over the brief, the source and the thread or call notes. If you choose pay-per-close, the fee is 5% to 20% of attributed contract value plus USD $497 per month for sending infrastructure.

Who should run the first sales meeting

Related: Distributor meetings , Cold email agency , Cold calling services . All services: B2B services.

Next step

Tell us which market you are entering

Bring your target regions, your ideal buyer and who on your team will take the meetings. We will tell you on the call whether outbound fits that market and which billing model suits your sales process.

Contact us

Tell us which market you are entering

Tell us who you want to reach and where. We will get in touch about the next step.

  • ✓ A review of your audience and market
  • ✓ Written scope and pricing once fit is confirmed
  • ✓ Marketing updates only if you choose them

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