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White-label lead generation

White-label lead generation and appointment setting for agencies

Vivin is a white-label lead generation and appointment setting partner for agencies. You resell B2B outbound to your own clients, and Vivin runs it behind your agency: lead sourcing, cold email, phone outreach and meeting booking, delivered under each client's written criteria. You keep the client relationship.

Each client program is billed per accepted lead, per attended appointment, or as a success fee on attributed contracts plus USD $497 per month for sending infrastructure. The white-label program is at pilot stage, so partner terms are agreed in writing one agency at a time.

How it works

  1. 1

    Partner terms in writing

    Before the first program starts, we agree with you how Vivin is referred to in reports and handoffs, which billing model applies to each client program, and the notice terms.

  2. 2

    Criteria for each client

    For every client you bring, we write down the industries, company sizes, job titles, regions and exclusions, including that client's existing customers and open deals. You approve the criteria, the copy and the call script before launch.

  3. 3

    Sourcing, cold email and calling

    Prospects are sourced and checked against that client's criteria. Cold email sends from dedicated domains and inboxes set up for the program, not from the client's main domain, and phone outreach runs from Vivin's own dialer with callers in Canada, the United States, the United Kingdom and South Africa, as the agreement covers.

  4. 4

    Booking and handoff

    Interested prospects are booked onto your client's calendar or handed to you as leads, with the email thread or call notes attached, through the handoff route agreed for that program.

  5. 5

    Separate programs and reporting

    Each client program has its own written criteria, exclusion list, copy and billing model, and its records are kept apart from your other programs. Reporting follows a template agreed with you, so you can pass it on to your client.

Pricing

How you pay for white-label lead generation

Pay-per-lead

USD $15 to $500 per accepted lead

When a lead meets the qualification and exclusion rules written into your campaign agreement.

Pay-per-appointment

USD $100 to $500 per attended appointment

When the appointment is attended. No-shows are not billed.

Pay-per-close

5% to 20% of attributed contract value plus USD $497 per month

A success fee on contracts attributed to the outreach under the signed attribution terms. The monthly amount covers domains, inboxes and sending infrastructure.

Every fee is listed in your written quote before you sign. Prices confirmed on 26 October 2026. Read the written lead agreement.

A good fit when

  • You run an agency whose clients sell to other businesses and ask you for pipeline.
  • You want to offer lead generation or appointment setting without hiring and managing an outbound team.
  • You can write down each client's ideal customer and what a qualified lead or meeting means to them.

Not the right fit when

  • Your clients sell to consumers, or need calls to people at home.
  • You want newsletters or promotions sent to a subscriber list. That is opted-in email marketing, which Vivin does not run.
  • You want new clients for your own agency rather than outbound to resell. See lead generation for marketing agencies.

Buyer questions

White-label lead generation, answered

What is white-label lead generation?

White-label lead generation is outbound prospecting that one company runs for another to offer under its own brand. With Vivin, an agency offers lead generation or appointment setting to its clients, and Vivin sources the prospects, runs cold email and phone outreach and books the meetings behind the agency.

How Vivin runs B2B lead generation

How much does white-label lead generation cost?

Each client program is billed on one of three models. Pay-per-lead is USD $15 to $500 per accepted lead. Pay-per-appointment is USD $100 to $500 per attended appointment. Pay-per-close is 5% to 20% of attributed contract value plus USD $497 per month. Every fee is listed in your written quote before you sign.

See all prices

Will my clients know Vivin is involved?

How Vivin is referred to in reports, handoffs and client calls is agreed with you in writing before the first program starts. Messages to prospects identify the sender. Our compliance page links the official sources.

Read the compliance page

Can Vivin be our white-label cold email agency?

Yes. For each client program, Vivin sets up dedicated sending domains and inboxes, writes copy you approve and handles replies under the handoff route agreed with you. The client's main domain is not used for sending.

How Vivin runs cold email

Do you offer white-label SDR services for several of my clients at once?

Yes. Each client program has its own written criteria, exclusion list, copy, billing model and records, kept apart so one client's prospects and replies stay separate from another's.

How Vivin runs outsourced SDR work

Do you already have agency partners?

Not yet. The white-label program is at pilot stage, so there are no partner results to show. A first program is set up as a pilot with one of your clients, under written criteria and a written billing unit.

How to run a lead provider pilot

What happens if my client rejects a lead or a meeting?

A lead that fails the agreed qualification or exclusion rules is replaced. For appointments, wrong fit, invalid details, duplicates and cancellations qualify for replacement, and no-shows are not billed. Disputes are raised within the window in the campaign agreement. Leads delivered for a client program are exclusive to that program and are not sold to anyone else.

How replacements work

Related: Cold email agency , Appointment setting services , Outsourced SDR , Lead generation for marketing agencies . All services: B2B services.

Next step

Offer outbound to your clients

Bring one client you would like to start with: their buyers, their regions and what a qualified lead or meeting means to them. We will tell you on the call whether a white-label program fits and how each program would be billed.

Contact us

Offer outbound to your clients

Tell us who you want to reach and where. We will get in touch about the next step.

  • ✓ A review of your audience and market
  • ✓ Written scope and pricing once fit is confirmed
  • ✓ Marketing updates only if you choose them

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