Channel partner recruitment that books meetings with resellers, MSPs and VARs

How it works

1. 1

   Partner profile, in writing

   We agree the partner types you want, such as resellers, MSPs, VARs, systems integrators or referral partners, plus territories, firm size, the services they already offer and the firms to exclude. Current partners and firms you are already talking to go on the exclusion list.

2. 2

   Sourcing partner firms by type and territory

   Vivin builds a list of partner firms that match the profile and enriches it with the owner, partnerships lead or practice head at each one. Contact details are checked before anyone enters outreach.

3. 3

   Outreach by email and phone

   We contact the firms by cold email from dedicated sending domains and by phone from Vivin's own dialer, with callers in Canada, the United States, the United Kingdom and South Africa. You approve the message and call script before launch.

4. 4

   Partner-review meeting and brief

   Interested firms are checked against your written criteria and booked onto your channel lead's calendar. Each meeting comes with a brief covering the firm, its services, its territory and why it agreed to talk.

5. 5

   Handoff and review

   The email thread, call notes and recordings where a call was recorded are handed over with each meeting or lead. Wrong-fit firms, invalid details and duplicates are handled under the replacement terms in your campaign agreement.