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Acquisition deal sourcing

Off-market deal sourcing: first conversations with owners of the businesses you want to buy

Vivin finds owner-operated businesses that match your acquisition criteria and starts the first conversation with their owners. We source and enrich targets by sector, size and region, reach owners by cold email and phone, and book the owners who are open to talking onto your calendar with a brief.

You pay per accepted lead or per attended owner conversation, not a percentage of any purchase price. Valuation, negotiation, diligence and the transaction stay with you and your advisors.

How it works

  1. 1

    Your acquisition thesis, in writing

    We agree the sectors, size bands, regions, ownership type and exclusions with you before any outreach starts. Companies you already own, are already talking to or want left alone go on the exclusion list. Those criteria decide what is billable.

  2. 2

    Target sourcing and enrichment

    Owner-operated businesses are sourced against that thesis and enriched with the owner's name and contact details, plus any acquisition signals agreed with you where the data supports them. Every email address is checked before it enters a sequence.

  3. 3

    Business acquisition outreach to owners by email and phone

    Owners are contacted by cold email from dedicated sending domains and by phone from callers in Canada, the United States, the United Kingdom and South Africa. You approve the wording, including how your firm and its interest are described, before launch.

  4. 4

    Booking and conversation brief

    Owners who agree to talk are booked onto your calendar through the agreed workflow, with a brief covering the business, the owner and what they said. The owner's company name is kept out of the calendar title.

  5. 5

    Handoff and review

    Every handoff carries the email thread and call notes, and the recording where a call was recorded. Wrong-fit, duplicate and invalid conversations are handled under the replacement terms in your campaign agreement.

Pricing

How you pay for acquisition deal sourcing

Pay-per-appointment

USD $100 to $500 per attended appointment

When the appointment is attended. No-shows are not billed.

Pay-per-lead

USD $15 to $500 per accepted lead

When a lead meets the qualification and exclusion rules written into your campaign agreement.

Every fee is listed in your written quote before you sign. Prices confirmed on 26 October 2026. Read the written lead agreement.

A good fit when

  • You are a search fund, independent sponsor, holding company or strategic acquirer with a written acquisition thesis.
  • Someone on your side can run a first conversation with a business owner and follow it up.
  • You want direct owner conversations alongside, or instead of, brokered listings.

Not the right fit when

  • You want Vivin to value a business, negotiate terms or act as your broker. Vivin starts owner conversations; the transaction work stays with you and your advisors.
  • You are raising capital or looking for investors rather than buying a business.
  • You are a business broker or M&A advisor looking for sellers or buyers for client mandates. That program is on the business brokerage and M&A advisory page.

Buyer questions

Acquisition deal sourcing, answered

What is off-market or proprietary deal sourcing?

Off-market deal sourcing, also called proprietary deal sourcing, means finding businesses that are not listed for sale and asking their owners directly whether they would consider a conversation about selling. Vivin sources owner-operated companies against your criteria, reaches the owners by cold email and phone, and books the owners who want to talk onto your calendar.

See what a handoff looks like

How much does acquisition deal sourcing cost with Vivin?

Vivin bills per accepted lead or per attended owner conversation, not a percentage of the purchase price. Pay-per-appointment is USD $100 to $500 per attended appointment and pay-per-lead is USD $15 to $500 per accepted lead. Every fee is listed in your written quote before you sign.

See all prices

Do you source deals for search funds?

Yes. Search funds, independent sponsors, holding companies and corporate development teams can brief Vivin with their thesis: target sectors, size range and geography. We build the target list from that brief and book first conversations with the owners who agree to talk.

How pay-per-appointment works

What counts as a billable owner conversation?

An owner conversation is billable when it is attended and meets the criteria written into your campaign agreement, such as the business matching your sector, size and region and the owner or a decision maker taking part. No-shows are not billed.

How an attended appointment is verified

Can you reach acquisition targets in Canada?

Yes. Vivin is based in Ottawa and runs owner outreach to businesses in Canada and the United States. The rules for commercial email and calls differ by country, so each campaign is built to the requirements written into your agreement, and our compliance page links the official sources.

Read the compliance page

Is Vivin a business broker or M&A advisor?

No. Vivin sources targets and books the first owner conversation. Valuation, the engagement terms, diligence and the transaction stay with you and your advisors, and the handoff is prepared with confidentiality in mind.

Use the M&A conversation brief

Related: Lead generation for business brokers and M&A advisors , Appointment setting services , Cold calling services . All services: B2B services.

Next step

Tell us what you want to buy

Bring your sectors, size range, regions and what makes an owner worth a first conversation. We will tell you on the call whether owner outreach fits your thesis and quote a price per attended conversation or per accepted lead.

Contact us

Tell us what you want to buy

Tell us who you want to reach and where. We will get in touch about the next step.

  • ✓ A review of your audience and market
  • ✓ Written scope and pricing once fit is confirmed
  • ✓ Marketing updates only if you choose them

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