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Account-based outreach

Account-based outreach agency that books meetings with the buying committee at your named accounts

Vivin runs its cold email, calling and meeting booking against a named list of target accounts you choose in Canada and the United States. We map the people involved in the buying decision at each account, contact them by cold email and phone with messaging you approve, and book interested contacts onto your calendar or hand them to your team.

You pay per accepted lead, per attended appointment, or 5% to 20% of attributed contract value plus USD $497 per month for sending infrastructure. Your brand domain is not used for sending, and the account list, the roles to contact and the exclusions are agreed in writing before launch.

How it works

  1. 1

    Named account list, in writing

    You supply the accounts you want to win, or we build the list with you from your written ideal-customer profile. Existing customers, open deals and any account you want left alone go on the exclusion list.

  2. 2

    Buying committee mapping

    For each account we source and enrich contacts in the roles you approve, such as the budget holder, the team lead who would use your offer and the person who evaluates vendors. Contact details are checked before anyone enters outreach.

  3. 3

    Account-specific messaging

    We write the emails and the call script around each account and each role, and you approve them before launch. Every message carries the sender identification and unsubscribe details your agreement requires.

  4. 4

    Email and phone outreach

    Cold email sends from dedicated domains and inboxes set up for your program, not from your main company domain. Calls run from Vivin's own dialer, with callers in Canada, the United States, the United Kingdom and South Africa and call recording available for quality review.

  5. 5

    Meetings and handoff

    Interested contacts are booked onto your calendar with a meeting brief, or handed to your team as leads with the email thread or call notes attached. Opt-outs and do-not-call requests are honoured across the program.

Pricing

How you pay for account-based outreach

Pay-per-appointment

USD $100 to $500 per attended appointment

When the appointment is attended. No-shows are not billed.

Pay-per-close

5% to 20% of attributed contract value plus USD $497 per month

A success fee on contracts attributed to the outreach under the signed attribution terms. The monthly amount covers domains, inboxes and sending infrastructure.

Pay-per-lead

USD $15 to $500 per accepted lead

When a lead meets the qualification and exclusion rules written into your campaign agreement.

Every fee is listed in your written quote before you sign. Prices confirmed on 26 October 2026. Read the written lead agreement.

A good fit when

  • You sell a B2B product or service and already know the companies you want as customers.
  • Your deals involve more than one decision maker, so reaching several roles at the same account matters.
  • Someone on your team can run the first meeting and keep working the account after handoff.

Not the right fit when

  • You want outreach to a broad market with no list of target accounts in mind. Our cold email or appointment setting services suit that better.
  • You sell to consumers rather than businesses.

Buyer questions

Account-based outreach, answered

What is account-based outreach?

Account-based outreach is outbound prospecting aimed at a fixed list of named companies instead of a broad market. At Vivin it means mapping the buying committee at each account, contacting those people by cold email and phone, and booking the interested ones onto your calendar.

See what a handoff looks like

Is Vivin an account-based marketing (ABM) agency?

Vivin can run the outbound side of account-based marketing: account research, contact sourcing, cold email, phone outreach and meeting booking for your named accounts. The accounts, roles and messaging are agreed with you in writing before launch.

Podcast as account-based marketing

How much does account-based outreach cost?

Vivin bills account-based outreach one of three ways. Pay-per-lead is USD $15 to $500 per accepted lead. Pay-per-appointment is USD $100 to $500 per attended appointment. Pay-per-close is 5% to 20% of attributed contract value plus USD $497 per month. Every fee is listed in your written quote before you sign.

Compare all prices

Can we give you our own list of target accounts?

Yes. You can supply the named accounts, or we can build the list with you from your ideal-customer profile. Either way, existing customers, open deals and excluded accounts are written into the agreement, and leads delivered to you are exclusive and never resold.

Read the lead agreement

Who do you contact at each target account?

We contact the roles you approve at each account, such as the budget holder and the people who would use or evaluate your offer. Those roles are listed in your campaign agreement before outreach starts.

See the B2B meeting brief

Can you run account-based prospecting in Canada?

Yes. Named accounts can be in Canada, the United States or both, and the regions are written into your agreement. Canada and the United States set different requirements for commercial email and calls, so our compliance page quotes the official sources.

Read the compliance page

Related: Outsourced SDR , Appointment setting services , Account-based marketing articles . All services: B2B services.

Next step

Bring us the accounts you want to win

Share your target account list, the roles involved in the decision and what a good meeting means to you. We will tell you on the call whether account-based outreach fits and which billing model suits your sales process.

Contact us

Bring us the accounts you want to win

Tell us who you want to reach and where. We will get in touch about the next step.

  • ✓ A review of your audience and market
  • ✓ Written scope and pricing once fit is confirmed
  • ✓ Marketing updates only if you choose them

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