· Playbook
How to choose a B2B podcast agency: a founder's checklist
Many podcast agencies focus on production. If the show has to earn its place in your GTM, compare who owns strategy, distribution and measurement before you sign.
Tag: podcasting
· PlaybookPodcast vs newsletter for B2B: which one should you build first?
A newsletter is owned distribution you control. A podcast is a relationship engine that creates the people, stories, and content a newsletter needs. Here is the honest comparison, and why they work better together.
· PlaybookFounder-led marketing without becoming a content creator
Founder-led marketing works when the founder supplies insight, not when the founder becomes a full-time poster. Here is the version that uses conversations instead of constant content production.
· PlaybookHow a B2B podcast builds client relationships without pitching your guests
A client show builds business through its published conversations, the audience that finds them and the relationships that form over time. Guests are invited for the conversation, never pitched.
· PlaybookIs a B2B podcast worth it? The ROI breakdown founders should use
The ROI of a B2B podcast is not just downloads. The return comes from relationships, reusable content, sales follow-up, and compounding search assets.
· PlaybookShould a B2B founder start a podcast? A cost-benefit case
A podcast is a real commitment, so it should earn its place. Here is the straight cost-benefit case for B2B founders, who it works for, and who should skip it.