Tag: founder-led marketing

A B2B podcast strategy is a decision about who the show is for and what it must produce. Here is the pipeline-first framework: guests, conversations, content, follow up.

Done-for-you podcasting means you show up and talk while someone else runs everything around the conversation. Here is what a real version includes, and the version to avoid.

Most podcast agencies sell you production. The few worth hiring sell you pipeline. Here is how to tell them apart before you sign, and the questions that expose the difference.

Founder-led marketing works when the founder supplies insight, not when the founder becomes a full-time poster. Here is the version that uses conversations instead of constant content production.

A podcast is a real commitment, so it should earn its place. Here is the straight cost-benefit case for B2B founders, who it works for, and who should skip it.