· Playbook
Is a B2B podcast worth it? The ROI breakdown founders should use
The ROI of a B2B podcast is not just downloads. The return comes from relationships, reusable content, sales follow-up, and compounding search assets.
Tag: pipeline
· PlaybookCold email vs a B2B podcast: which actually books meetings?
Cold email asks a stranger for time. A podcast offers them a stage. Here is why the second one books better meetings, and what the math actually looks like.