Tag: lead generation

The first meetings can come from episode one, the audience takes months, and the compounding starts around the half-year mark. Here is the honest month-by-month timeline.

Done-for-you podcasting means you show up and talk while someone else runs everything around the conversation. Here is what a real version includes, and the version to avoid.

What a B2B podcast really costs, from do-it-yourself to fully done-for-you, and how to tell whether the number in front of you is priced as a hobby or a pipeline channel.

Most podcast agencies sell you production. The few worth hiring sell you pipeline. Here is how to tell them apart before you sign, and the questions that expose the difference.

The ROI of a B2B podcast is not just downloads. The return comes from relationships, reusable content, sales follow-up, and compounding search assets.

A podcast is a real commitment, so it should earn its place. Here is the straight cost-benefit case for B2B founders, who it works for, and who should skip it.