· Playbook
LinkedIn DMs vs a B2B podcast: stop pitching, start hosting
Connect, pitch, follow up, get ignored. The LinkedIn DM playbook is exhausting and it scales badly. Hosting a guest is the version that actually builds relationships.
Insights
Playbooks on turning conversations into pipeline. No fluff, no recycled advice.
· PlaybookOne podcast episode, a month of content: the repurposing playbook
A single 30-minute conversation can produce 30-plus pieces of content. Here is the exact breakdown of what one episode becomes and why it compounds.