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The essays.

The big idea from every conversation, in a five-minute read. No fluff, just the moments worth stealing.

Jun 25, 2026 · Jean Middleton

He built a $500K business, then shut it down on purpose

Jean Middleton scaled a painting company to half a million a year during Covid. Then he walked away, because the success was quietly breaking him.

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Jun 24, 2026 · Justin O'Heir

Brands spend millions on events and measure nothing

Justin O'Heir built Ether to put hard numbers behind live experiences. He has watched brands say no to measuring million-dollar activations.

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Jun 23, 2026 · Zach Oscar

Gamers will not skip your ad. They will roast it.

Zach Oscar runs creator campaigns at Viral Nation. Why recycled marketing dies in gaming, and what actually earns attention.

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Jun 22, 2026 · Joe Douglass

The man who is happy when you cry

Joe Douglass turns 40,000 pages of case files into documentaries that win settlements. Every single one has worked.

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