Your sales team waste 50% of their time on the wrong prospects. That half of your sales departments’ labor hours and resources lost without anything to show for it. What would your sales cycle look like if you claimed that time back?
Appointment setting is the process of identifying decision-makers, creating and launching outbound marketing campaigns, and, ultimately, introducing qualified leads to the sales team.
Think of it this way: If you want a custom-built home do you go out and construct it yourself or do you hire a contractor?
Exactly! You hire the contract.
Why?
Because you know that buying the materials and putting your own blood, sweat, and tears into the process might seem like the more affordable option at first, but the time, money, and resources lost due to inexperience far outweigh the initial savings.
As a growing tech company, you don’t have to waste your resources chasing the wrong leads.
Appointment setting services ensure your sales team connects only with high-intent decision-makers who match your ideal customer profile. Each meeting is carefully qualified based on your criteria, so your team can walk into conversations that are already warm and focused—dramatically increasing the chances of closing deals.
Rather than spending hours each week researching, calling, and emailing cold leads, your sales reps can concentrate on relationship-building and final-stage selling. This division of labor improves overall productivity and ensures that your highest-value team members are working where they’re most effective—in front of buyers.
With pre-qualified appointments filling your calendar, leads move through the funnel faster. Since the initial discovery and interest confirmation are already handled, your sales conversations begin at a more advanced stage—shortening the sales process and leading to quicker conversions.
B2B appointment setting services give you the ability to scale your outreach across multiple regions, industries, or segments without increasing internal overhead. Whether you’re launching a new product or entering a new market, a reliable appointment setting strategy ensures a consistent stream of meetings to keep your pipeline full.
By focusing only on qualified prospects, your sales team uses their time more efficiently and closes deals with greater consistency. This leads to a higher return on investment from your outreach campaigns, marketing tools, and sales efforts—making your entire revenue operation more cost-effective and performance-driven.
At Vivin Sales, our approach is clear, strategic, and results-driven.
Start filling your calendar with high-quality appointments. Book a call to launch your outbound campaign today.
Clear answers to common questions—so you can focus on what matters.
An appointment setter schedules discovery calls for sales executives by handling the first four sales cycle stages: prospecting, contacting, qualifying, and nurturing. By hiring an appointment setter, you can attract more qualified prospects to your funnel and prioritize sales-ready leads.
When hiring an appointment setter, emphasize soft skills over software skills. It takes an exceptionally self-disciplined individual with well-developed interpersonal skills to consistently set B2B sales appointments. Analytical and excellent time management skills are also a must, along with the ability to persevere through objections and obstacles. Take your time during the hiring process. Employing the wrong person for the job will negatively impact your revenue growth and slow down your sales cycle.
In the United States, an appointment setter’s median annual salary is $39,000; however, experienced employees make closer to $70,000 on average, according to Talent.com. Those who outsource appointment setting generally save 65% on labor and overhead expenses.
B2B appointment setting filters out unqualified leads, guaranteeing that time and resources are focused on engaging with potential customers who are more likely to convert. This targeted approach increases conversion rates and reduces wasted efforts and resources.
Outsourcing has become a popular solution for companies that are unable to develop their own in-house appointment setting programs.
By hiring external firms, businesses can avoid the challenges of starting from scratch. These appointment setting experts are well-versed in B2B strategies, equipped with the necessary tools and software, and have access to a talented pool of highly-trained SDRs.
This allows companies to focus on their core competencies while leaving the appointment setting tasks in capable hands. In fact, it’s a practice that has gained traction in recent years, with 68% of U.S. companies, including small businesses, already embracing outsourcing services. Another report found that outsourcing has allowed 65% of businesses to concentrate on crucial business functions, enjoying a 63% cost reduction.
You can track and improve the success of your B2B appointment setting process using some of these KPIs and metrics:
It is important to have both rates as high as possible, as they indicate how effective and efficient you are in booking and holding sales meetings. If your appointment-setting rate is low, it may be necessary to improve your outreach strategy, messaging, or value proposition.