What is B2B appointment setting and why is it crucial in 2025?

B2B appointment setting connects sales teams with decision-makers through qualified meetings. In 2025, with digital noise and automation overload, personalized human outreach is essential for cutting through and generating real sales conversations.

Is cold calling still effective in 2025?

Absolutely. Cold calling has evolved with better scripts, personalization, and data tools. When done right, it still drives high ROI and helps businesses directly connect with key stakeholders.